Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner
Sep 29, 2026 · 27 min
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EP · Masters of Scale · Halloween meets GLP-1s: Hershey’s candy Super Bowl, with CEO Kirk Tanner27:11
19:07host read
Creative Planning
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asr · 4,611 words · docs
0:01AI is full of possibilities.
0:03Enterprises run on realities.
0:05That's why Pega combines the world's most powerful AI with the governance, transparency, and control enterprises demand.
0:13So you can move faster, adapt faster, and scale AI with confidence.
0:18All the power of AI, none of the uncertainty.
0:22Learn more at pega.com slash AI.
0:28The second you're not culturally relevant with your brands like Hershey, then you should be worried.
0:34We've become much more efficient with AI tools, our sales force, choosing and deciding all that's done for them so that it says, hey, Kirk, you've got to head to target 75, 75.
0:46That's your biggest opportunity today.
0:49Your next stop, Walmart, your next stop, Sam's Club.
0:52And then it gives me those activities when I walk in the store of how I build the business.
0:58It's much more dynamic and opportunity-based.
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