How Coach scaled from a single store into a global icon
May 21, 2026 · 28 min · YouTube
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EP · Masters of Scale · How Coach scaled from a single store into a global icon28:27
17:07host read
Creative Planning
creativeplanning.com/masters
| At | Brand | Type | Placement | Promo code | URL | Found by |
|---|---|---|---|---|---|---|
| 17:07–17:32 | Creative Planning | host readaudio feed only | mid-roll | creativeplanning.com/masters | trigger |
Transcript
asr · 4,650 words · docs
0:05He said, Well, I have a friend from childhood who has a small pocketbook company called Coach.
0:14It's $6 million in sales.
0:16He's 60 years old.
0:18And he's looking for a protege.
0:21And he's looking for someone who has two qualifications.
0:25One, they have no fashion experience.
0:27That was me.
0:29And the second was good values.
0:31And I said, well, I got good values, I think.
0:35What did you join Coach as?
0:37What was your role coming in?
0:39Effectively, as an assistant to the CEO, I got the title VP for Marketing and Special Projects.
0:47I mean, titles are free.
0:48Isn't that great?
0:49Titles are free.
0:50This is Masters of Scale.
0:52I'm Jeff Berman, your host today on the show, Lou Frankfurt.
0:55Lou spent decades as CEO of the iconic brand Coach.
0:58When he started there, the then small New York City handbag maker was doing about $6 million a year in sales.
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