How Poppi’s founders built a new soda brand worth $2 billion
Apr 30, 2026 · 34 min
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EP · Masters of Scale · How Poppi’s founders built a new soda brand worth $2 billion33:47
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Transcript
asr · 7,112 words · docs
0:04I'm standing there on the edge of the bridge.
0:08I'm just like, should I jump?
0:11I know I should jump, but there's going to be all of these things that I have to do to like figure it out.
0:16There's so much risk and all of this stuff.
0:18And I donkey kick him.
0:20Yes, and she just so hard.
0:22Just kicks me right off.
0:25That's Stephen Ellsworth.
0:27His co-founder, Allison, is the one who gave him that donkey kick.
0:32The married couple took the entrepreneurial leap together to create a healthier version of soda, one that you've probably seen if you haven't picked it up yet at your local convenience store or grocery store, Poppy.
0:43Pepsi bought the brand in 2025 for roughly $2 billion.
0:48But the road to getting there was not so easy.
0:52While you're like in the dark building and grinding, your friends are at great corporate jobs taking trips to the Bahamas and taking trips to Europe and we're just like grinding.
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