How to think faster and talk smarter, with Matt Abrahams
Apr 2, 2026 · 37 min
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EP · Masters of Scale · How to think faster and talk smarter, with Matt Abrahams36:49
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asr · 7,664 words · docs
0:04You should start pitches and presentations like an action movie.
0:10There's something there right away.
0:13A lot of people have long preambles.
0:15You need to get yourself into the audience's perspective.
0:20This is a fundamental tenet.
0:23Matt Abrahams knows what it takes to win over a crowd, close a deal, and inspire a team.
0:29It's not enough to have a great product or a terrific idea.
0:33You need to be a brilliant communicator as well.
0:37Neuroscience has taught us emotion gets into our brains differently than information.
0:41Gets in faster, stays longer, motivates behavior.
0:44So do I want people excited or concerned?
0:46Do I want them to have FOMO, fear of missing out, or be validated or just be confident?
0:51Think about that emotion.
0:54This is Masters of Scale.
0:56I'm Jeff Berman, your host today on the show, communication expert Matt Abrahams.
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