LIV Golf’s gambit to rewrite global sports, with Scott O’Neil

0:01Brightson, DiCambo, John Rahm, Mako Neiman, they're my partners, my business partners.

0:06Like 30% of our fans have never been to a golf event before.

0:10This year, we're on track, knock on wood.

0:13Revenue up 85%, expenses up 3%.

0:16Listen, it's early.

0:17It's a five-year-old company.

0:19NFL is probably 90 years old.

0:20MLB, 100 and some odd years old.

0:23NBA, 85 years old.

0:24Five years old.

0:26We're doing okay.

0:31That's Scott O'Neill, CEO of Live Golf, the upstart league that's enticed top players away from the PGA tour in the quest to change the game.

0:40Scott and I first met when he was CEO of the NBA's Philadelphia 76ers and the NHL's New Jersey Devils.

0:47He's a disruptor at heart, and since he moved over to Live a year ago, he's brought that spirit to the fore.

0:53With a new live season underway, including a big tournament this month in Mexico City, I wanted to ask Scott about what makes Live different, why he stepped back into the fishbowl of the sports business, and golf's allure to top leaders from the C-suite to the White House.