Rapid Response: The Guardian’s secret weapon against media’s collapse, with CEO Anna Bateson

0:01One of the most helpful things I was told by a rather informed board member was that even the most sophisticated engineers working in the most extraordinarily frontier-level kind of AI don't really know what's going to happen in the next sort of 12 weeks, let alone in the next 12 months.

0:21You could spend weeks doing plans for the next five years, which will become irrelevant and sort of redundant.

0:27And actually, not trying to do longer sort of kind of forecasting or planning, but actually thinking, how do we set ourselves up to be ready to kind of adapt and adjust?

0:38That's what I try and focus on.

0:41That's Anna Bateson, CEO of Guardian Media Group, publisher of The Guardian.

0:46The Guardian has had remarkable success as a news brand, growing globally when other aspirers like The Washington Post have struggled.

0:54That's in part because of The Guardian's unusual ownership structure under the umbrella of a 90-year-old trust that helps provide stability.