Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)

0:01We cannot settle for survival.

0:04We can't respond to choosing between today's crises and helping communities prepare for tomorrow.

0:09And also, a message of hope and defiance, right?

0:12There are so many examples of people thriving and being able to do great things in the midst of really difficult circumstances.

0:18And so, really trying to change the narrative about what our aspirations should be and what we can achieve.

0:27We are not aiming high enough.

0:31That's Jada McKenna, CEO of Prosper Global, which provides humanitarian support around the world and was long known as Mercy Corps.

0:40Jada just rebranded the organization to Prosper Global as we head into UN General Assembly Week in a bid to change the dialogue around crisis relief.

0:50With aid services under unprecedented financial pressure following funding pullbacks by the Trump administration, Jada talks about recent visits to Syria and Ukraine and Sudan, shares insights about conditions in Nepal after the devastating flood, and outlines what governments and donors are often missing when assessing crises.