Rohan Oza: The playbook for building billion-dollar consumer brands
Jun 4, 2026 · 28 min · YouTube
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EP · Masters of Scale · Rohan Oza: The playbook for building billion-dollar consumer brands28:13
13:48host read
Creative Planning
creativeplanning.com/masters
| At | Brand | Type | Placement | Promo code | URL | Found by |
|---|---|---|---|---|---|---|
| 13:48–14:12 | Creative Planning | host readaudio feed only | mid-roll | creativeplanning.com/masters | trigger |
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asr · 6,311 words · docs
0:05I started looking around to see who could help make VitamWater cool and broad because the product was great, package was great, but didn't have that zeitgeist.
0:12Rohan Oz's new job was to make Vitamin Water stand out in a crowded beverage landscape.
0:18So 2004 year, right, the two guys at the height of the game in music were 50 and Jay.
0:24If you know, you know, but if you don't, that's rappers 50 Cent and Jay-Z.
0:28But Vitamin Water was a scrappy young brand.
0:32How could they possibly afford a global superstar as their spokesperson?
0:37And the vision was to get 50 in the room and how Fifth could be the face of the brand.
0:43I'm like, I said to Fifth, I said, I can't afford you.
0:46But I have an idea.
0:47I said, we can do an equity game.
0:49I'll give you skin in the game if you wanted to do this.
0:53And he's like, I'm in.
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