The new rules of brand building, with Wieden+Kennedy CEO

Aug 4, 2026 · 30 min · YouTube

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EP · Masters of Scale · The new rules of brand building, with Wieden+Kennedy CEO30:08
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Transcript

asr · 5,638 words · docs
0:00Global hiring is such a headache when you're building fast, but companies like 11 Labs are scaling effortlessly with Deal.
0:08They quadrupled their workforce in 2025 without hiring an HR team.
0:14Build your global team with Deal.
0:16Visit deal.com/slash MOS and start expanding your business today.
0:20That's D-E-E-L.com slash MOS.
Ad · Deel
0:27People will challenge companies to understand what they believe on topics that they never would have before, right?
0:34All of a sudden, in your feed on whatever platform that you're using, a brand is showing up right behind your best friend, right behind your spouse, and you expect the same things from each of those parties.
0:46You expect them to have a sense of humanity and awareness of what's going on in the world.
0:50Companies didn't sign up for it.
0:52It happened without them knowing.
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