When AI agents do your shopping, everything changes, with Shopify’s Jess Hertz
Sep 1, 2026 · 30 min · YouTube
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EP · Masters of Scale · When AI agents do your shopping, everything changes, with Shopify’s Jess Hertz29:52
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0:01We power over 14% of the U.S.
0:04e-commerce market.
0:06And what's incredible about that is you can sit at this kind of wide aperture of commerce and you can see how competition kind of shakes out in real time.
0:15The barrier to entry because of AI has reduced, right?
0:19So the ability to start your own business and have your first sale, that time has just compressed significantly.
0:28About 10% of new shops made their first sale within a single day of signing up, which is just incredible.
0:35What's at stake is to grow entrepreneurs everywhere.
0:40And I think that is the bet and we are going to win or die trying.
0:49That's Jess Hurts, COO of online shopping platform Shopify.
0:54As trade war erupts between the U.S.
0:57and Canada, I wanted to talk to Jess because Shopify is a Canada-based company with most of its customers in the U.S., creating a potentially tense dynamic.
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