World Cup kickoff: Goals, greed, and geopolitics, with ESPN’s Sam Borden

Jun 9, 2026 · 32 min

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EP · Masters of Scale · World Cup kickoff: Goals, greed, and geopolitics, with ESPN’s Sam Borden32:06

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0:02To me, the World Cup is in a lot of ways the great equalizer among the massive disparity that exists in the way that people live day to day around the world.

0:12I like imagining a thing where for a couple of hours or a couple of weeks or a month, everybody just wants the same thing.

0:22Everybody just wants a goal.

0:23Everybody wants a win.

0:24Everybody wants to dream another day of like how far they could go.

0:30I find some beauty in that and I like the simplicity it offers.

0:41That's Sam Borden, global sports correspondent for ESPN and an investigative reporter who helped crack open corruption inside World Cup organizer FIFA.

0:51Sam has had an insider's view on the most impactful storylines and inflection points at World Cups from Brazil to Qatar.

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