The Quitting Expert: Quit NOW Before AI Makes The Choice For You, This Is a Superpower! | Seth Godin
Aug 10, 2026 · 1h 53m · YouTube
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0:00How do I know when to quit something?
0:01It's okay.
0:02You can quit things.
0:04Hang on a minute.
0:04When I went to the gym this morning, there was a Michael Jordan quote.
0:08If you quit once, it becomes a habit.
0:10Never quit.
0:11He's wrong.
0:12And it's very clear that he's wrong.
0:14And I've failed more times than most people who listen to this.
0:17And the simple secret for the power of quitting is the dip.
0:20And the dip describes something in the world that no one talks about.
0:23And so one of the things
0:24I try to do is help people understand it.
0:26Because my whole career is about how can I help people do better?
0:30Find why they're stuck, realize what's holding them back, or solve the problem.
0:33Because problems are opportunity.
0:35And I believe all problems can be solved.
0:37But what we're wrestling now with is people are afraid, people are lonely, people are disconnected.
0:42They're victims of all sorts of media and commercial systems.
0:45And we've been indoctrinated to not notice it.
0:47So I really want to just focus in on people who feel stuck right now.
0:51So there's this philosophy, which is the key to figuring out our stuckness.
0:55The donkey is trapped halfway between the water and the cat.
0:58The donkey is thirsty and hungry, but he's unwilling to move away from either of the things he wants.
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