The #1 Secret to B2B Growth on LinkedIn

0:00Big brands are still running marketing departments based on a book that was written in 1991 called How Brands Grow.

0:06They will run banner ads on websites, television commercials, billboards in places where everyone's on their phone and they'll say, we reached this many people.

0:15The reality is you could potentially reach this many people and you reached none of them.

0:20So I think the disease that's destroying Fortune 5000 land is potential reach versus actualized reach.

0:27It's why I'm so obsessed with social.

0:29I care about attention and attention happens to be at scale in social right now.

0:34When you hear the phrase branding that bites, what does that mean to you?

0:39This is the Gary Vee audio experience.

0:43When I hear that, it sounds like someone wanted to use the word bites to mean, you know, works or hits or whatever word you want to put in there.

0:53But at the end of the day, what I think, you know, Allison so masterfully did and other companies that have done it, there's so many people in the business world that are so obsessed with understanding how every single penny returns a dollar, right?