The Future of CPG: Why Collectibility and Clean Ingredients are Winning

Apr 10, 2026 · 21 min

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EP · The GaryVee Audio Experience · The Future of CPG: Why Collectibility and Clean Ingredients are Winning21:24

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4:44–5:14	IGPrivateWealth	insertedapple copy only	mid-roll	igprivatewealth.com	dai
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asr · 4,222 words · docs

0:00In the macro, never give up fighting for happiness and prosperity.

0:05In the micro, always be self-aware enough to know when you might not be in the right spot.

0:10This is the Gary Vee audio experience.

0:14Hey folks, it's Ray with Taste Radio.

0:16Right now I am supremely honored, or should I say very lucky, to be sitting down with the legend, Gary Vaynerchuk, better known as Gary Vee.

0:23Gary, it's so great to see you.

0:25Thank you for having me.

0:25That was very kind.

0:26We're here at Expo West.

0:28Your booth is mobbed.

0:29You have been talking to people left and right, which is awesome.

0:32I mean, this is kind of your thing.

0:34I mean, you like people.

0:34My shit.

0:35I do like people.

0:36But we're here today to talk about Very Lucky, which is your new brand of Better For You Gummies.

0:41Yes.

0:42So how long has this been in development?

0:44You know, I mean, I started a wine brand seven, eight years ago called Empathy Wines with two partners who were former interns of my agency.

0:55CPG, Vayner Media started to start brands like this.

0:59So in some ways, it's been in the works for 15 years.

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