The Golden Era of LinkedIn and the Power of "No"

0:00Most people play golf because that's the thing they choose to do.

0:02That's their escapism.

0:03They like it.

0:04Do you ski?

0:04Because they escape.

0:05They like it.

0:06They swim.

0:07They play tennis.

0:08They go out at night.

0:09They go to the club.

0:10They watch sports.

0:11They play video games.

0:12For me, I'm trying to push the conversation of can you make that your business?

0:16Because if you feel the same way about going skiing for a weekend as you do waking up Monday morning for your thing, which is how I live my life, and I see it in others, everything changes.

0:25All the good shit happens.

0:27This is the Gary Vee audio experience.

0:32What did I do when I had no money?

0:33Which is really basically the framework of the talk, which is, you know, a lot of people in this room that are familiar with my work.

0:39I talk about a lot of progressive things, a lot of things.

0:41But the reality is, I always remember when I kept trying to change the narrative in the late, in 2014, 15, 16, which is I didn't build Wine Library through just social media.

0:52I did direct mail.

0:53It was search.

0:54It was email marketing.

0:56And I took it way back because I knew that a lot of people in the room had no marketing budget.