Amazon, a retail brand (amazon.com), is one of the podcast advertisers podintel tracks. In the last six months Amazon sponsored 27 episodes across 20 podcasts, a total of 30 ad placements, most often on The Prof G Pod with Scott Galloway, The Rachel Hollis Podcast, Candace and The GaryVee Audio Experience. 50% of those ads were host-read and 50% were dynamically inserted. The most recent Amazon podcast ad aired Sep 23, 2026.
Use this page to see which podcast audience Amazon buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Amazon sponsors




















Every Amazon podcast ad
How Amazon advertises on podcasts
host-read sponsorships. 50% dynamically inserted ads.
mid-roll · 13% pre-roll · 33% post-roll.
self development 40% · business 30% · interview 17%
most common landing page, code AM30UFI. One URL per show for attribution.
Amazon's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify), Simplecast and Libsyn. podintel does not estimate spend; the figures here are placements actually heard in the audio.
Amazon podcast sponsorships by show
Every podcast where Amazon ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The Prof G Pod with Scott Galloway | 6 | 2 / 4 | abercrombie.shop | Mar 24, 2026 | Sep 12, 2026 | |
| The Rachel Hollis Podcast | 3 | 0 / 3 | Sep 23, 2026 | Sep 23, 2026 | ||
| Candace | 2 | 0 / 2 | Jul 21, 2026 | Jul 30, 2026 | ||
| The GaryVee Audio Experience | 2 | 2 / 0 | amazon.com | Apr 14, 2026 | Jun 30, 2026 | |
| The Diary Of A CEO with Steven Bartlett | 2 | 2 / 0 | amazon.com | Jun 8, 2026 | Jun 8, 2026 | |
| The Energy Blueprint Podcast | 1 | 1 / 0 | amazon.com | Sep 19, 2026 | Sep 19, 2026 | |
| Almost 30 | 1 | 1 / 0 | AM30UFI | Sep 17, 2026 | Sep 17, 2026 | |
| Chasing Life with Dr. Sanjay Gupta | 1 | 0 / 1 | Sep 17, 2026 | Sep 17, 2026 | ||
| The Bill Simmons Podcast | 1 | 0 / 1 | abercrombie.shop | Aug 24, 2026 | Aug 24, 2026 | |
| Modern Wisdom | 1 | 0 / 1 | Aug 20, 2026 | Aug 20, 2026 | ||
| Pivot | 1 | 1 / 0 | amazon.com | Aug 14, 2026 | Aug 14, 2026 | |
| THE ED MYLETT SHOW | 1 | 0 / 1 | Aug 8, 2026 | Aug 8, 2026 | ||
| Lenny's Podcast: Product | Career | Growth | 1 | 1 / 0 | amazon.com | Aug 2, 2026 | Aug 2, 2026 | |
| The Tucker Carlson Show | 1 | 1 / 0 | amazon.com | Jul 16, 2026 | Jul 16, 2026 | |
| On Purpose with Jay Shetty | 1 | 1 / 0 | amazon.com | Jun 24, 2026 | Jun 24, 2026 | |
| Freakonomics Radio | 1 | 1 / 0 | amazon.com | Jun 24, 2026 | Jun 24, 2026 | |
| The Genius Life | 1 | 0 / 1 | May 20, 2026 | May 20, 2026 | ||
| Habits and Hustle | 1 | 1 / 0 | HUSTLE | Apr 7, 2026 | Apr 7, 2026 | |
| The Knowledge Project | 1 | 0 / 1 | Mar 31, 2026 | Mar 31, 2026 | ||
| Masters of Scale | 1 | 1 / 0 | amazon.com | Mar 31, 2026 | Mar 31, 2026 |
What a Amazon podcast ad sounds like
Host-read Amazon ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“resource, sort of another objective review for all the stuff that's on Amazon.com. People will go to your site and check those reviews there to see what the actual evidence says. Yeah, I mean, my main plan is just to keep adding reviews. I think that's where most of the value is going to be for us. And, you know, there are other opportunities for growth that I would like to consider in the future as well. I would like to expand the scope of the types of books that…”
“S2 Pro from Euffie for 15% off when you go to either Amazon or the Euffy official website. Use code AM30UFI, AM30EUFY. That's for 15% off on both Amazon and the Euffy official website. Okay, let's get into part two and let's begin with childcare.”
“as flights with top travel partners, including United and Hyatt, Lift Rides, Amazon.com purchases, and much, much more. Here's another benefit of Belt membership. You also get access to [music] what they call a neighborhood concierge. They can make restaurant reservations, book fitness classes, and find new [music] local spots, all while rewarding you at more than 45,000 merchant partners. It's simple. Being a”
“towards flights with top travel partners like United and Hyatt, Lyft Rides, Amazon.com purchases, and much, much more. And about that virtual personal assistant thing, Built also gives members access to what they call a neighborhood concierge.”
“If you try and think about Amazon.com without listings, there's basically nothing there. It's a bunch of, you know, it's a left rail or right rail and some videos. In video commerce and live commerce, whatnot, you don't really historically need listings. If I want to sell you a pair of AirPods, I could literally hold them up to screen and show you them and describe them and say they're AirPods.”
“It cost Amazon hundreds of millions of dollars for us to do that. But they think long-term, they're willing to make that investment and put Whole Foods on a sounder long-term financial footing. They increased the pay of every hourly team member in Whole Foods within 30 days of the merger occurring. And that cost them hundreds of millions of dollars. So it was good for our team members, good for our customers. It was good for our suppliers because one thing Amazon did was study every supplier we had.…”
Brands buying the same shows
Advertisers that overlap with Amazon on the most podcasts.
- LinkedIn 13 shared podcasts · b2b
- McDonald's 12 shared podcasts · food
- Uber 12 shared podcasts · consumer app
- Shopify 12 shared podcasts · ecommerce software
- Mint Mobile 11 shared podcasts · telecom
- Box 10 shared podcasts · b2b
- Wayfair 10 shared podcasts · home
- Disney+ 10 shared podcasts · media
Other retail advertisers
Amazon's competitors on podcasts, by placements.
- Whole Foods Market 79 placements
- Nordstrom 71 placements
- Walmart Business 64 placements
- Home Depot 43 placements
- BJ's Wholesale Club 15 placements
- RaceTrac 11 placements
- Kroger 9 placements
- CVS 7 placements
Amazon podcast advertising FAQ
Which podcasts does Amazon sponsor?
Amazon has run 30 ad placements across 20 podcasts tracked by podintel, including The Prof G Pod with Scott Galloway, The Rachel Hollis Podcast, Candace, The GaryVee Audio Experience and The Diary Of A CEO with Steven Bartlett. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Amazon podcast ads host-read or dynamically inserted?
50% of Amazon placements are host-read and 50% are dynamically inserted. 53% run as mid-roll ads.
What is the Amazon podcast promo code?
Amazon uses a different offer per show. The most common landing page is amazon.com and the most common promo code is AM30UFI. The show table lists the code and URL for each podcast.
How much does Amazon spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 30 in the last six months across 20 shows, with 8 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Amazon advertise on?
Mostly self development, business and interview podcasts, largely on shows hosted by Megaphone (Spotify) and Simplecast. Brands that buy the same shows include LinkedIn, McDonald's, Uber and Shopify.