Why Building an IRL Business is the Greatest Opportunity in the Era of AI
Jun 30, 2026 · 58 min
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EP · The GaryVee Audio Experience · Why Building an IRL Business is the Greatest Opportunity in the Era of AI58:25
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asr · 10,232 words · docs
0:00I cannot believe in IRL more.
0:01I believe with the extreme digitalization, we're seeing the emergence of clear indication that IRL is growing in importance.
0:07Music events, sporting events, all-time highs, non-smartphones, vinyl, kids asking for Polaroids and cameras and DVD players and Walkmans.
0:17In fact, I said another podcast earlier today, like, I'm thinking about starting a drive-in movie theater business.
0:23Like, I'm very bullish IRL.
0:25I'm very bullish on detoxing from technology.
0:29At the same token, AI is going to win.
0:31This is the Gary B audio experience.
0:35Gary Vaynerchuk, welcome to Social Currency.
0:38Thank you for having me.
0:40First, I can't believe that I'm saying those words.
0:43Truly.
0:45I'm so excited to jump into this conversation with you.
0:48Thank you.
0:49You are a legend in brand and marketing.
0:52And just a few months ago, it was your 20th anniversary of your first ever YouTube video.
0:58Yes.
0:58So before we get into everything, I have to ask about that moment.
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