Why IRL Experiences Matter More than Ever

Jul 2, 2026 · 11 min

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asr · 2,038 words · docs
0:00This is the Gary Vee audio experience.
0:04Hey everybody, it's Gary Vanderchook, Marketing for the Now, Can 2026.
0:10And this wonderful lady to the right of me is one of the great marketers in the world.
0:15And she is about to drop the most wisdom ever dropped by a marketer ever.
0:21Please, my dear, tell the audience who you are and what you do.
0:24Thanks so much, Gary, for that introduction.
0:26I hope I live up to it.
0:28To the hype?
0:29Yeah, I'm Laura Belash, and I am the CMO of Adobe.
0:33Laura, there's so much I want to go to.
0:35Before, you know, this is the CAN edition.
0:37Before we go into the AI of it all or all the random cliche things that everyone's talking about, and obviously being at the forefront of Adobe, you have a front row seat to both sides of the equation.
0:48But any early observations, we're now kind of in it.
0:53We're in the eye of the storm.
0:54It's midweek in CAN.
0:55Has anything surprised you on the chatter at the event?
0:59Has there been a theme?
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