You Don’t Need To Innovate To Be Successful | FarmVille Creator

0:00We've got to be in a mental state where we're playing offense and not defense.

0:04You've got to be in this place that you're thinking, what if everything goes right?

0:08If we're starting with what if everything goes wrong, you're playing defense.

0:12You've lost before you're even out of the gates.

0:18What are the first principles of great products?

0:21I think great products in the consumer world speak to us on some deep level.

0:29They speak to some human instinct or need that we've been feeling and it's been unexpressed or unmet.

0:37When we first experience that, there's something magical to it that it could be an unlock.

0:43And lots of times it's where we're most cynical, that we're ready for the most magic.

0:47But I've found that if a product speaks to you, or at least this is my experience, if this product speaks to me and it makes it on the front of my iPhone, I think it has a billion dollar stick value.

0:58Or maybe I should update that.