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Podcasts / self development

The Knowledge Project

Shane Parrish · hosted on Megaphone (Spotify)

Spotify Ad Analytics (Podsights) attributionPodscribe attributionMegaphone (Spotify) host
Sponsors
22
Placements
81
Episodes analysed
16
Dynamic ads
Yes

The Knowledge Project is a self development podcast from Shane Parrish, also published on YouTube as The Knowledge Project, released every two weeks with episodes averaging 1h 17m. podintel has analysed 16 of the last 288 episodes of the podcast and found 81 ad placements from 22 podcast sponsors, led by HeyGen, LMNT, CoinShares, Maticrobots and Google. Every placement below has a timestamp, the promo code and the URL the host read out, and each analysed episode has a full podcast transcript.

Shane Parrish

The Knowledge Project sponsors

HeyGen11×LMNT11×CoinShares8×Maticrobots6×Google6×Granola5×Whole Foods Market5×Priceline5×Appleven3×Apploven3×IGPrivateWealth2×McDonald's2×
BrandCategoryPlacementsEpisodesHost-read / insertedFirst seenLast seen
HeyGenauto_detected11811 / 0May 12, 2026Sep 15, 2026
LMNTsupplements111111 / 0Apr 22, 2026Sep 15, 2026
CoinSharesfintech888 / 0Apr 14, 2026Jul 28, 2026
Maticrobotsauto_detected666 / 0Jul 7, 2026Sep 15, 2026
Googletech660 / 6Apr 22, 2026Aug 18, 2026
Granolaauto_detected555 / 0Apr 22, 2026Jun 23, 2026
Whole Foods Marketretail510 / 5Jul 28, 2026Jul 28, 2026
Pricelinetravel510 / 5Jul 28, 2026Jul 28, 2026
Applevenauto_detected333 / 0Jul 7, 2026Sep 15, 2026
Applovenauto_detected333 / 0Aug 4, 2026Sep 1, 2026
IGPrivateWealthauto_detected220 / 2Apr 22, 2026May 12, 2026
McDonald'sfood220 / 2Mar 31, 2026Jul 7, 2026
Uberconsumer app220 / 2Mar 17, 2026Sep 1, 2026
LinkedInb2b220 / 2Mar 17, 2026Jun 23, 2026
Indeedhiring210 / 2Mar 31, 2026Mar 31, 2026
Shopifyecommerce software212 / 0Mar 31, 2026Mar 31, 2026
Tribeauto_detected111 / 0Jun 2, 2026Jun 2, 2026
Sweetgreenfood110 / 1Mar 24, 2026Mar 24, 2026
Hiltontravel110 / 1Mar 24, 2026Mar 24, 2026
Salesforceb2b111 / 0Aug 4, 2026Aug 4, 2026
Disney+media110 / 1Jul 21, 2026Jul 21, 2026
Amazonretail110 / 1Mar 31, 2026Mar 31, 2026

Latest The Knowledge Project episodes

How ads run on The Knowledge Project

Ad load
5.1

ad placements per analysed episode, across 17 sponsored episodes.

Host-read vs inserted
63%

host-read. 37% dynamically inserted through Megaphone (Spotify), confirmed by fetching episodes as different listeners.

Placement
90%

mid-roll · 0% pre-roll · 10% post-roll. First mid-roll usually at 17:28.

Podcast advertising on The Knowledge Project is mostly host-read sponsorship: the host reads the ad, usually with a personal endorsement and a podcast-specific offer URL, which is why direct-response brands buy this podcast. We do not estimate CPM or audience size. The sponsor list, the ad load and how long each brand has stayed on the podcast are the public signals of how the podcast monetises.

Promo codes and offer URLs heard on The Knowledge Project

The vanity URL and promo code each sponsor reads on this show. These are what listeners type in, and what attribution vendors count.

SponsorOffer URLPromo code
Applevenappleven.com/shane
Applovenapploven.com/shane
CoinSharescoinshares.comSHANE
Granolagranola.ai/shaneSHANE
HeyGenheygen.com/tkp
IGPrivateWealthigprivatewealth.com
Indeedindeed.com/podcast
LMNTdrinklmnt.com/tkp
LinkedInlinkedin.com/quality
Maticrobotsmaticrobots.com
Salesforcesalesforce.com
Shopifygranola.ai/shaneSHANE
Tribetribe.net

Example ad reads from the transcripts

How the sponsor reads sound on The Knowledge Project, quoted from the episode transcript. Click the date to open the full transcript at that timestamp.

“That's HeyGen. Record yourself for 15 seconds and get an avatar that keeps you posting without filming. So you don't need to become a full-time content creator. 30 million people already use it, from financial advisors and real estate agents to 85% of the Fortune 100. Your first three videos are free at heygen.com slash TKP.”
HeyGen · Sep 15, 2026 · at 42:45
“That's drinklmnt.com slash tkp. Could you actually go so far as to be like, if there is a solution that's observable and you're being pulled towards that, it's probably not the optimal solution?”
LMNT · Sep 15, 2026 · at 43:55
“AppLoven puts your brand in front of the right customers and optimizes purely for your growth. Brands like Wayfair, Kitsch, Ridge, and Nectar are already scaling on it while most of their competitors don't even know it exists. Ready to find your next million customers? Go to apploven.com slash Shane and launch your first campaign today. I built an AI version of myself with HeyGen.”
Apploven · Sep 1, 2026 · at 20:09
“Go to Maticrobots.com today and put Matic to work for you. Ever hit 3 p.m. and feel like your brain just quit? For a lot of people, that's not caffeine or sleep. It's electrolytes. And water alone won't fix it. That's why I drink Element every day after lunch. Zero sugar, no dodgy ingredients, just a real dose of sodium, potassium, and magnesium.”
Maticrobots · Sep 1, 2026 · at 38:01

New sponsors

Brands whose first placement on The Knowledge Project is within the last 60 days.

Lapsed sponsors

Brands that advertised on The Knowledge Project before but have not appeared in the last 60 days.

Latest sponsored episodes

The Knowledge Project transcripts

16 episodes of The Knowledge Project have a full transcript on podintel (16 from our transcription). Each one is timestamped, searchable, and has the ad segments marked so you can skip or study them. Transcripts are available as JSON, plain text and WebVTT through the API.

Shows with the same sponsors

Podcasts that share the most advertisers with The Knowledge Project. Useful for planning a buy across similar audiences.

The Knowledge Project sponsorship FAQ

Who sponsors The Knowledge Project?

podintel has matched 22 advertisers on The Knowledge Project in the last six months. The most frequent sponsors are HeyGen, LMNT, CoinShares, Maticrobots and Google. The full list with first and last seen dates is on this page.

How many ads are in a The Knowledge Project episode?

On the 16 episodes analysed, The Knowledge Project averages 5.1 ad placements per episode. 90% of placements are mid-roll, and the first mid-roll typically starts around 17:28 into the episode.

Are The Knowledge Project ads host-read or dynamically inserted?

63% of the ad placements we found are host-read and 37% are dynamically inserted. We detected dynamic ad insertion on this show by downloading episodes as different listeners and comparing the audio, so some ads differ by listener and region.

What promo codes and URLs do The Knowledge Project sponsors use?

Sponsors send listeners to vanity URLs such as appleven.com/shane, apploven.com/shane and coinshares.com and use promo codes like SHANE, SHANE and SHANE. The offer table above lists every one we heard.

How do I advertise on The Knowledge Project?

podintel does not sell ads. Sponsorship inquiries go to the show's publisher, Shane Parrish, and the audio is served by Megaphone (Spotify), which handles dynamic ad insertion for the show. Use the sponsor list and ad-load data here to judge fit and to see which of your competitors already advertise on the show.

Where can I read The Knowledge Project transcripts?

Every analysed episode on podintel has a full, timestamped transcript with the ad segments marked. Open any episode from the list on this page, or pull transcripts through the API and MCP server.

Full transcripts and ad data, coming soon
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