273. Anthony Geisler: UFC, Pilates, $8T Longevity & ULC

0:00If you're somebody that goes to work every day and says, I don't want to be at this desk, there's something out there that is more for me than this, then you already have the bug.

0:10Then it just becomes, do you die with the bug or do you do something about it before you die?

0:14You've had a lot of success in the franchise industry.

0:17I kind of look at the franchise industry as like it's a very esoteric formula that makes it successful or just makes it fall flat on its face.

0:25Not every franchisee is successful.

0:27They have a partner to do it with, but you still have to follow the model, still have to work hard.

0:31None of this stuff in business is just add water, right?

0:33It is all risk.

0:35To build a culture that has scaled so many businesses in so many different verticals and to keep the same team together.

0:40That's more what I'm driving at.

0:42I've always been very passionate about entrepreneurship.

0:45And so the thing that I love about the world of franchising is that we see people all day long that come in and this is the catalyst to get them to finally do what they want to do and start a business.

0:55So someone at any stage of their life right now to actually getting ready to start a business, what advice would you give to them?