Charles Schwab, a fintech brand (schwab.com), is one of the podcast advertisers podintel tracks. In the last six months Charles Schwab sponsored 60 episodes across 7 podcasts, a total of 75 ad placements, most often on Life Kit, The Happiness Lab with Dr. Laurie Santos, SmartLess and Freakonomics Radio. 31% of those ads were host-read and 69% were dynamically inserted. The most recent Charles Schwab podcast ad aired Sep 24, 2026.
Use this page to see which podcast audience Charles Schwab buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every Charles Schwab podcast ad
How Charles Schwab advertises on podcasts
host-read sponsorships. 69% dynamically inserted ads.
mid-roll · 27% pre-roll · 35% post-roll.
self development 75% · interview 19% · business 7%
most common landing page, code MEL10. One URL per show for attribution.
Charles Schwab's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Simplecast, Omny Studio (Triton) and Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Charles Schwab podcast sponsorships by show
Every podcast where Charles Schwab ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Life Kit | 41 | 6 / 35 | schwab.com/podcast | Mar 23, 2026 | Sep 24, 2026 | |
| The Happiness Lab with Dr. Laurie Santos | 10 | 8 / 2 | schwab.com/podcast | Apr 6, 2026 | Sep 14, 2026 | |
| SmartLess | 8 | 6 / 2 | schwab.com | Apr 13, 2026 | Aug 10, 2026 | |
| Freakonomics Radio | 6 | 1 / 5 | schwab.com/financial | Jun 5, 2026 | Sep 11, 2026 | |
| Pivot | 5 | 1 / 4 | schwab.com/podcast | Jul 21, 2026 | Sep 1, 2026 | |
| The Mel Robbins Podcast | 3 | 0 / 3 | schwab.com | MEL10 | Jun 15, 2026 | Sep 21, 2026 |
| The Jordan Harbinger Show | 2 | 1 / 1 | orderlymeds.com | Mar 20, 2026 | Jul 14, 2026 |
What a Charles Schwab podcast ad sounds like
Host-read Charles Schwab ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“This message comes from Charles Schwab with their original podcast, Choiceology, hosted by Katie Milkman, an award-winning behavioral scientist and author of the best-selling book, How to Change. Choiceology is a show about the psychology and economics behind people's decisions.”
“This episode is brought to you by Choiceology, an original podcast from Charles Schwab, hosted by the amazing Katie Milkman, behavioral scientist and author of the best-selling book, How to Change. Choiceology is a show about the psychology and economics behind our decisions. You can hear true stories from Nobel laureates, authors, historians, athletes, and more about why we do the things we do and how to make better choices to help avoid costly mistakes. Listen to Choiceology at schwab.com slash podcast or wherever you listen to your shows. I'm…”
“This episode is brought to you by Charles Schwab. Is there a right time to sell the stock? Are you taking the right risks with your portfolio? Financial decisions can be tricky, and often your own cognitive and emotional biases can lead you astray. Financial Decoder, an original podcast from Charles Schwab, can help. Join host Mark Riepe as he offers practical solutions to help overcome the cognitive and emotional biases that may affect your investing decisions. Listen at schwab.com slash financial decoder.”
“This episode is brought to you by Choiceology, an original podcast from Charles Schwab. Choicology is a show all about the psychology and economics behind our decisions. Each episode shares the latest research in behavioral science and dives into themes like, can we learn to make smarter decisions? And the power of do-overs. The show is hosted by Katie Milkman. She's an award-winning behavioral scientist, professor at the Wharton School, and author of the best-selling book, How to Change. In each episode, Katie talks to authors, historians, athletes, Nobel laureates,…”
Brands buying the same shows
Advertisers that overlap with Charles Schwab on the most podcasts.
- Wayfair 6 shared podcasts · home
- Quince 6 shared podcasts · apparel
- Box 5 shared podcasts · b2b
- BetterHelp 5 shared podcasts · mental health
- Gap 4 shared podcasts · apparel
- Mint Mobile 4 shared podcasts · telecom
- Shopify 4 shared podcasts · ecommerce software
- Square 3 shared podcasts · b2b
Other fintech advertisers
Charles Schwab's competitors on podcasts, by placements.
- SoFi 156 placements
- Chase 84 placements
- Chime 76 placements
- Fidelity 68 placements
- Creative Planning 64 placements
- Mercury 53 placements
- Venmo 51 placements
- American Express 47 placements
Charles Schwab podcast advertising FAQ
Which podcasts does Charles Schwab sponsor?
Charles Schwab has run 75 ad placements across 7 podcasts tracked by podintel, including Life Kit, The Happiness Lab with Dr. Laurie Santos, SmartLess, Freakonomics Radio and Pivot. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Charles Schwab podcast ads host-read or dynamically inserted?
31% of Charles Schwab placements are host-read and 69% are dynamically inserted. 39% run as mid-roll ads.
What is the Charles Schwab podcast promo code?
Charles Schwab uses a different offer per show. The most common landing page is schwab.com/podcast and the most common promo code is MEL10. The show table lists the code and URL for each podcast.
How much does Charles Schwab spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 75 in the last six months across 7 shows, with 16 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Charles Schwab advertise on?
Mostly self development, interview and business podcasts, largely on shows hosted by Simplecast and Omny Studio (Triton). Brands that buy the same shows include Wayfair, Quince, Box and BetterHelp.