Wayfair, a home brand (wayfair.com), is one of the podcast advertisers podintel tracks. In the last six months Wayfair sponsored 183 episodes across 23 podcasts, a total of 244 ad placements, most often on THE ED MYLETT SHOW, On Purpose with Jay Shetty, The School of Greatness and Mind Pump: Raw Fitness Truth. 45% of those ads were host-read and 55% were dynamically inserted. The most recent Wayfair podcast ad aired Sep 25, 2026.
Use this page to see which podcast audience Wayfair buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Wayfair sponsors






















Every Wayfair podcast ad
How Wayfair advertises on podcasts
host-read sponsorships. 55% dynamically inserted ads.
mid-roll · 7% pre-roll · 18% post-roll.
self development 70% · interview 18% · health 9%
most common landing page, code PRAY. One URL per show for attribution.
Wayfair's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Megaphone (Spotify), Simplecast and Libsyn. podintel does not estimate spend; the figures here are placements actually heard in the audio.
Wayfair podcast sponsorships by show
Every podcast where Wayfair ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| THE ED MYLETT SHOW | 70 | 38 / 32 | wayfair.com | Mar 21, 2026 | Sep 19, 2026 | |
| On Purpose with Jay Shetty | 36 | 20 / 16 | wayfair.com | Apr 1, 2026 | Sep 23, 2026 | |
| The School of Greatness | 22 | 17 / 5 | wayfair.com | Mar 18, 2026 | Sep 24, 2026 | |
| Mind Pump: Raw Fitness Truth | 16 | 2 / 14 | wayfair.com | FIGSRX | Mar 27, 2026 | Aug 17, 2026 |
| We Can Do Hard Things | 11 | 4 / 7 | wayfair.com | HARD | Apr 7, 2026 | Sep 17, 2026 |
| Candace | 10 | 1 / 9 | wayfair.com | Jun 26, 2026 | Sep 23, 2026 | |
| The Tucker Carlson Show | 10 | 2 / 8 | wayfair.com | Apr 23, 2026 | Sep 18, 2026 | |
| SmartLess | 9 | 3 / 6 | wayfair.com | Apr 13, 2026 | Aug 10, 2026 | |
| The Mel Robbins Podcast | 8 | 3 / 5 | wayfair.com | NEW20 | May 18, 2026 | Sep 24, 2026 |
| The Happiness Lab with Dr. Laurie Santos | 8 | 2 / 6 | wayfair.com | Apr 27, 2026 | Aug 17, 2026 | |
| The Jordan B. Peterson Podcast | 7 | 0 / 7 | wayfair.com | PRAY | Jul 6, 2026 | Aug 30, 2026 |
| Pivot | 6 | 3 / 3 | wayfair.com | Apr 3, 2026 | Sep 11, 2026 | |
| Crime Junkie | 6 | 0 / 6 | wayfair.com | CRIMEJUNKIE25 | Apr 27, 2026 | Aug 24, 2026 |
| The Diary Of A CEO with Steven Bartlett | 5 | 5 / 0 | wayfair.com | Aug 31, 2026 | Sep 25, 2026 | |
| The Genius Life | 4 | 2 / 2 | wayfair.com | Jul 29, 2026 | Aug 19, 2026 | |
| The Jordan Harbinger Show | 3 | 3 / 0 | wayfair.com | Aug 21, 2026 | Sep 17, 2026 | |
| Happier with Gretchen Rubin | 3 | 3 / 0 | happiercast.com/604 | Aug 26, 2026 | Sep 16, 2026 | |
| The Prof G Pod with Scott Galloway | 3 | 0 / 3 | wayfair.com | Apr 4, 2026 | May 21, 2026 | |
| Deep Questions with Cal Newport | 3 | 3 / 0 | wayfair.com | Apr 6, 2026 | May 4, 2026 | |
| Life Kit | 1 | 0 / 1 | wayfair.com | Sep 15, 2026 | Sep 15, 2026 | |
| Huberman Lab | 1 | 0 / 1 | wayfair.com | Sep 14, 2026 | Sep 14, 2026 | |
| The Bill Simmons Podcast | 1 | 0 / 1 | wayfair.com | Sep 8, 2026 | Sep 8, 2026 | |
| Modern Wisdom | 1 | 0 / 1 | wayfair.com | Aug 1, 2026 | Aug 1, 2026 |
What a Wayfair podcast ad sounds like
Host-read Wayfair ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“This moment's episode is sponsored by Wayfair, who understand that the spaces around us should support how we live. Here is Nicola Kilner talking about some of the systems that she's built to make work and home fit together better.”
“Wayfair helps you create a home that stands up to real life with quality products, great value, and trusted reviews. Wayfair verified products are hand-vetted by product specialists using a 10-point quality inspection. Shop thousands of products across every style and budget, whether you're refreshing your space for fall or getting ready for Halloween. Use filters, customer photos, and reviews to find the right fit. More than 20 million verified five-star reviews help shoppers buy with confidence, plus Wayfair Rewards members 5% back on every purchase. Transform your space with…”
“to Boston, joined our team, furnished your new apartment with our sponsor, Wayfair. Be honest, how empty was this place when you got the keys? It was pretty sad. Like air mattress on the floor, eating takeout in a lawn chair, sad. So where did you even start? Went straight to Wayfair because I needed everything. Bedframe, couch, area rug, desk, you name it. How did Wayfair help you feel at home? Once I laid out the rug and assembled the couch, I was like, all right, this is home…”
“This next segment is brought to you by Wayfair. Just like a peaceful mind, a home that supports your everyday life needs to be built with intention.”
“And that's where Wayfair came in. My wife wanted to get this new garden bed, and Wayfair was the place that offered the perfect solution. Wayfair also helps you create a home that stands up to real life with quality products, great value, and trusted reviews. Wayfair verify products are hand-vetted by product specialists. They use a 10-point quality inspection system. Here's all I can tell you. The stuff is blasted over time. It looks great. I get compliments on it. Shop thousands of products across every style and budget,…”
“This episode is sponsored in part by Wayfair. We get just about everything for our home from Wayfair: chandeliers, light-up vanity mirrors, outdoor furniture, storage, water fountains. The list just keeps going. You go looking for one thing and you realize they also carry that other thing you've been meaning to find for six months. We've gotten indoor and outdoor rugs from Wayfair too to fit different spaces around the home. Each space needs something a little different, so being able to find the right size and style in one…”
Brands buying the same shows
Advertisers that overlap with Wayfair on the most podcasts.
- Box 16 shared podcasts · b2b
- Shopify 13 shared podcasts · ecommerce software
- McDonald's 12 shared podcasts · food
- Mint Mobile 12 shared podcasts · telecom
- monday.com 12 shared podcasts · b2b
- Function Health 12 shared podcasts · health testing
- LinkedIn 12 shared podcasts · b2b
- BetterHelp 12 shared podcasts · mental health
Other home advertisers
Wayfair's competitors on podcasts, by placements.
- Sunday 86 placements
- Our Place 58 placements
- Cozy Earth 49 placements
- Clorox 46 placements
- Made In 43 placements
- Branch Basics 15 placements
- Article 13 placements
- Jaspr 10 placements
Wayfair podcast advertising FAQ
Which podcasts does Wayfair sponsor?
Wayfair has run 244 ad placements across 23 podcasts tracked by podintel, including THE ED MYLETT SHOW, On Purpose with Jay Shetty, The School of Greatness, Mind Pump: Raw Fitness Truth and We Can Do Hard Things. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Wayfair podcast ads host-read or dynamically inserted?
45% of Wayfair placements are host-read and 55% are dynamically inserted. 75% run as mid-roll ads.
What is the Wayfair podcast promo code?
Wayfair uses a different offer per show. The most common landing page is wayfair.com and the most common promo code is PRAY. The show table lists the code and URL for each podcast.
How much does Wayfair spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 244 in the last six months across 23 shows, with 34 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Wayfair advertise on?
Mostly self development, interview and health podcasts, largely on shows hosted by Megaphone (Spotify) and Simplecast. Brands that buy the same shows include Box, Shopify, McDonald's and Mint Mobile.