Gusto, a b2b brand (gusto.com), is one of the podcast advertisers podintel tracks. In the last six months Gusto sponsored 65 episodes across 8 podcasts, a total of 70 ad placements, most often on The Diary Of A CEO with Steven Bartlett, How I Built This with Guy Raz, The Shawn Ryan Show and The Tim Ferriss Show. 56% of those ads were host-read and 44% were dynamically inserted. The most recent Gusto podcast ad aired Sep 21, 2026.
Use this page to see which podcast audience Gusto buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Gusto sponsors
Every Gusto podcast ad
How Gusto advertises on podcasts
host-read sponsorships. 44% dynamically inserted ads.
mid-roll · 61% pre-roll · 1% post-roll.
self development 59% · interview 36% · health 4%
most common landing page, code SRS. One URL per show for attribution.
Gusto's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Flightcast, Art19 (Wondery/Amazon) and Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Gusto podcast sponsorships by show
Every podcast where Gusto ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The Diary Of A CEO with Steven Bartlett | 31 | 0 / 31 | gusto.com/diary | Mar 19, 2026 | Sep 21, 2026 | |
| How I Built This with Guy Raz | 19 | 19 / 0 | gusto.com/built | Apr 16, 2026 | Sep 17, 2026 | |
| The Shawn Ryan Show | 6 | 6 / 0 | gusto.com/srs | SRS | Jun 22, 2026 | Sep 17, 2026 |
| The Tim Ferriss Show | 5 | 5 / 0 | gusto.com/tim | Jul 29, 2026 | Sep 4, 2026 | |
| Deep Questions with Cal Newport | 3 | 3 / 0 | gusto.com/deep | Jul 27, 2026 | Sep 21, 2026 | |
| The Rich Roll Podcast | 3 | 3 / 0 | gusto.com/richroll | Jul 23, 2026 | Aug 20, 2026 | |
| The Jordan Harbinger Show | 2 | 2 / 0 | gusto.com/jordan | May 8, 2026 | Sep 8, 2026 | |
| The Prof G Pod with Scott Galloway | 1 | 1 / 0 | gusto.com/profg | Sep 8, 2026 | Sep 8, 2026 |
What a Gusto podcast ad sounds like
Host-read Gusto ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“So try gusto today at gusto.com slash deep and get three months free when you run your first payroll. That's three months of free payroll at gusto.com slash deep. One more time, gusto.com slash deep.”
“That's why I like Gusto. Gusto is online payroll and benefits software built for small businesses. It's all in one remote-friendly and incredibly easy to use. So you can pay, hire, onboard, and support your team from anywhere. What I like is that Gusto keeps the important stuff in one place. Payroll, onboarding, benefits, taxes, HR, it's all organized, so you're not wasting time chasing admin work. Gusto is trusted by over 500,000 small businesses and gives you unlimited payroll runs for one monthly price with no hidden fees or…”
“Try Gusto today at gusto.com slash built and get three months free when you run your first payroll. That's three months of free payroll at gusto.com slash built. One more time, gusto.com slash built. When you're working with a team, it's easy to get stuck.”
“Support for the show comes from Gusto. For a lot of business owners, payroll is probably the one task that keeps getting pushed back because it's just so tedious. That's why there's Gusto, a partner that can take all of that entirely off your plate so it becomes the easy part of your job instead of the dreaded one. Gusto is online payroll and benefit software built for small businesses. It's all-in-one, remote friendly, and incredibly easy to use. So you can pay, hire, onboard, and support your team from…”
“Gusto can handle automatic payroll tax filing, simple direct deposits, health benefits, commuter benefits, workers' comp, and 401k options. It's built-in tools also streamline offer letters, onboarding documents, direct deposit, and more, because entering the same information into 12 different systems is nobody's idea of a productive afternoon. You also get unlimited payroll runs for one monthly price. No hidden fees, no surprises, which is especially welcome when most businesses' surprises seem to arrive wearing an accounting hat. Try Gusto today at gusto.com slash Jordan and get three months free…”
“And today's sponsor, Gusto, makes that part easy. And boy, oh boy, I polled millions of you guys. You love Gusto. Gusto is online payroll and benefits software built for small businesses. It's all in one, remote friendly, and incredibly easy to use. So you can pay, hire, onboard, and support your team from anywhere. Starting with offer letters, going to everything, Gusto automatically files federal, state, and local payroll taxes, handles W-2s and 1099s, and offers straightforward health benefits and 401k options for nearly any budget. And switching to…”
Brands buying the same shows
Advertisers that overlap with Gusto on the most podcasts.
- Shopify 7 shared podcasts · ecommerce software
- Box 6 shared podcasts · b2b
- AG1 6 shared podcasts · supplements
- McDonald's 5 shared podcasts · food
- ConvertKit 5 shared podcasts · creator tools
- BetterHelp 5 shared podcasts · mental health
- Gap 4 shared podcasts · apparel
- Wayfair 4 shared podcasts · home
Gusto podcast advertising FAQ
Which podcasts does Gusto sponsor?
Gusto has run 70 ad placements across 8 podcasts tracked by podintel, including The Diary Of A CEO with Steven Bartlett, How I Built This with Guy Raz, The Shawn Ryan Show, The Tim Ferriss Show and Deep Questions with Cal Newport. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Gusto podcast ads host-read or dynamically inserted?
56% of Gusto placements are host-read and 44% are dynamically inserted. 37% run as mid-roll ads.
What is the Gusto podcast promo code?
Gusto uses a different offer per show. The most common landing page is gusto.com/diary and the most common promo code is SRS. The show table lists the code and URL for each podcast.
How much does Gusto spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 70 in the last six months across 8 shows, with 14 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Gusto advertise on?
Mostly self development, interview and health podcasts, largely on shows hosted by Flightcast and Art19 (Wondery/Amazon). Brands that buy the same shows include Shopify, Box, AG1 and McDonald's.