Ring, a home security brand (ring.com), is one of the podcast advertisers podintel tracks. In the last six months Ring sponsored 2 episodes across 2 podcasts, a total of 2 ad placements, most often on The School of Greatness and Lex Fridman Podcast. 100% of those ads were host-read and 0% were dynamically inserted. The most recent Ring podcast ad aired Aug 14, 2026.
Use this page to see which podcast audience Ring buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Ring sponsors
Every Ring podcast ad
| Date | Show | Episode | At | Type | Code | URL |
|---|---|---|---|---|---|---|
| Aug 14, 2026 | The School of Greatness | Why No Is More Powerful Than Yes | Chris Voss | 44:15 | host read mid-roll | ||
| May 7, 2026 | Lex Fridman Podcast | #496 – FFmpeg: The Incredible Technology Behind Video on the Internet | 1:04:19 | host read mid-roll |
How Ring advertises on podcasts
host-read sponsorships. 0% dynamically inserted ads.
mid-roll · 0% pre-roll · 0% post-roll.
self development 50% · interview 50%
most common landing page. One URL per show for attribution.
Ring's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Simplecast and Blubrry. podintel does not estimate spend; the figures here are placements actually heard in the audio.
Ring podcast sponsorships by show
Every podcast where Ring ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The School of Greatness | 1 | 1 / 0 | Aug 14, 2026 | Aug 14, 2026 | ||
| Lex Fridman Podcast | 1 | 1 / 0 | May 7, 2026 | May 7, 2026 |
What a Ring podcast ad sounds like
Host-read Ring ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“You don't want to pay $3,000 for the diamond ring, the engagement ring, but you really want that ring. Right. How low of a percentage should you go to anchor in order for you to feel like, oh, I got a great deal and I got the thing I wanted and they didn't get screwed over? You know what I mean? Well, it depends upon the context. I mean, like... 30% is a good rule of thumb to start at. Well, for a target. Like, if you, if you, and…”
“a network, mostly sponsored by IBM and 3Com, which was a token ring network. So token ring is something that probably almost no one knows about anymore. It's a networking technology where you don't have routers, right? Everyone is linked, it's type like really a ring. And when you want to send a message, you talk to your neighbor who's going to put the message to the next one, who's going to put the things to the next one. In terms of ring, the issue with token ring is, of…”
Brands buying the same shows
Advertisers that overlap with Ring on the most podcasts.
- NetSuite 2 shared podcasts · b2b
- BetterHelp 2 shared podcasts · mental health
Other home security advertisers
Ring's competitors on podcasts, by placements.
- SimpliSafe 74 placements
Ring podcast advertising FAQ
Which podcasts does Ring sponsor?
Ring has run 2 ad placements across 2 podcasts tracked by podintel, including The School of Greatness and Lex Fridman Podcast. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Ring podcast ads host-read or dynamically inserted?
100% of Ring placements are host-read and 0% are dynamically inserted. 100% run as mid-roll ads.
What is the Ring podcast promo code?
We have not extracted a promo code or landing page from Ring ads yet.
How much does Ring spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 2 in the last six months across 2 shows, with 1 in 2026-08. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Ring advertise on?
Mostly self development and interview podcasts, largely on shows hosted by Simplecast and Blubrry. Brands that buy the same shows include NetSuite and BetterHelp.