Advertisers / mental health

BetterHelp
on podcasts

betterhelp.com · mental health

Placements
300
Podcasts
24
Inserted
123
Last seen
Sep 25, 2026

BetterHelp, a mental health brand (betterhelp.com), is one of the podcast advertisers podintel tracks. In the last six months BetterHelp sponsored 378 episodes across 24 podcasts, a total of 440 ad placements, most often on The Rachel Hollis Podcast, The Mindset Mentor, Almost 30 and On Purpose with Jay Shetty. 60% of those ads were host-read and 40% were dynamically inserted. The most recent BetterHelp podcast ad aired Sep 25, 2026.

Use this page to see which podcast audience BetterHelp buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.

Latest placement

EP · Armchair Expert with Dax Shepard · Armchair Anonymous: Bad Customer54:12
0:41inserted
BetterHelp
betterhelp.com/dax
2:09host read
Quince
quince.com/dax
20:44host read
Skims
skims.com
20:58host read
Lily
lily.com

Every BetterHelp podcast ad

DateShowEpisodeAtTypeCodeURL
Sep 25, 2026Armchair Expert with Dax ShepardArmchair Anonymous: Bad Customer0:41inserted pre-rollbetterhelp.com/dax
Sep 25, 2026On Purpose with Jay ShettyThe 3 Simplest Ways to Feel Better13:14inserted mid-rollbetterhelp.com
Sep 25, 2026This Past Weekend w/ Theo Von#685 - Joey Diaz56:13host read mid-rollbetterhelp.com/theo
Sep 24, 2026The Joe Rogan Experience#2558 - Tyler Engle38:56inserted mid-rollbetterhelp.com
Sep 24, 2026Almost 30910. Your life isn’t random: How invisible strings shape relationships, purpose, and your growth6:57inserted mid-rollbetterhelp.com/almost
Sep 24, 2026Huberman LabEssentials: Optimal Protocols to Build Strength & Grow Muscles | Dr. Andy Galpin22:55host read mid-rollbetterhelp.com/huberman
Sep 24, 2026The Mel Robbins PodcastThe Ultimate Guide to Divorce (For You & The People You Love)38:10host read mid-roll
Sep 24, 2026The Mel Robbins PodcastThe Ultimate Guide to Divorce (For You & The People You Love)39:06host read mid-rollbetterhelp.com/mel
Sep 23, 2026Call Her DaddyTinashe: Broke Boys, Golf Bros & Short Kings23:44inserted mid-rollbetterhelp.com/daddy
Sep 23, 2026Happier with Gretchen RubinEp. 605: Why You Should Leave the House, Plus Why Sometimes You Don’t Need to Have an Opinion17:13host read mid-rollbetterhelp.com/gretchen
Sep 23, 2026Happier with Gretchen RubinEp. 605: Why You Should Leave the House, Plus Why Sometimes You Don’t Need to Have an Opinion18:12host read mid-rollbetterhelp.com/gretchen
Sep 21, 2026The Rachel Hollis PodcastHow I Set Goals Differently at 43 Than I Did at 2316:28inserted mid-rollbetterhelp.com/rach
Sep 21, 2026Armchair Expert with Dax ShepardJoey King Returns2:18inserted pre-rollbetterhelp.com/dax
Sep 21, 2026SmartLess"Benny Blanco"25:02inserted mid-rollbetterhelp.com/smartless
Sep 21, 2026The Mel Robbins PodcastLet Them: How to Handle Difficult People & Take Back Your Peace and Power20:51host read mid-roll
Sep 21, 2026The Mel Robbins PodcastLet Them: How to Handle Difficult People & Take Back Your Peace and Power22:03host read mid-rollbetterhelp.com/melrobbins
Sep 21, 2026Girls Gotta EatAre Your Boundaries Killing Your Love Life (and Social Life)?3:12host read pre-rollbetterhelp.com/gge
Sep 21, 2026Girls Gotta EatAre Your Boundaries Killing Your Love Life (and Social Life)?1:05:14host read mid-rollbetterhelp.com/gge
Sep 21, 2026Girls Gotta EatAre Your Boundaries Killing Your Love Life (and Social Life)?1:06:19host read mid-rollhelp.com/gge
Sep 18, 2026Armchair Expert with Dax ShepardArmchair Anonymous: Crazy Gym II0:18inserted pre-rollbetterhelp.com/dax
Sep 18, 2026The Rachel Hollis Podcast1016 | Stop Being Busy and Start Getting Results (3 Lists I Swear By) (Friday Favorites!)14:43inserted mid-rollbetterhelp.com/rach
Sep 17, 2026Almost 30908. Postpartum update part 2: The gift of losing parts of yourself in motherhood8:43host read mid-rollbetterhelp.com/almost
Sep 17, 2026The Jordan Harbinger Show1383: Christopher Ryan | The Dark Side of Civilization and Progress29:29host read mid-rollDOESbetterhelp.com/jordan
Sep 17, 2026Lex Fridman Podcast#502 – Psychiatry, Insane Asylums, Mental Illness, ECT, Lobotomies, Freud & Jung1:07host read unknownlexfriedman.com/sponsors
Sep 17, 2026Lex Fridman Podcast#502 – Psychiatry, Insane Asylums, Mental Illness, ECT, Lobotomies, Freud & Jung6:29host read unknownbetterhelp.com/lex
Sep 16, 2026The Joe Rogan Experience#2555 - Ron White53:10host read mid-rollbetterhelp.com/jre
Sep 16, 2026Armchair Expert with Dax ShepardEric Goode (documentary filmmaker)0:56inserted pre-rollbetterhelp.com/dax
Sep 16, 2026The Rachel Hollis Podcast1015 | ASK RACH: Feeling Stuck? How to Get Your Motivation (and Your Life) Back16:44inserted mid-rollbetterhelp.com/rach
Sep 15, 2026Almost 30907. The pressure you put on yourself is the pressure your child will inherit with Dr. Shefali7:29host read mid-rollbetterhelp.com/almost
Sep 15, 2026The Jordan Harbinger Show1382: Emad Mostaque | Surviving the Coming AI Jobs Apocalypse19:11host read mid-rollbetterhelp.com/jordan
Sep 14, 2026The Shawn Ryan Show#339 Christian Craighead - The Uncensored Story of the Nairobi DusitD2 Attack1:29:42host read mid-rollbetterhelp.com/srs
Sep 14, 2026The Happiness Lab with Dr. Laurie SantosA Neuroscientist’s Guide to Changing Your Brain with Dr. Richard Davidson17:07host read mid-rollbetterhelp.com/laurie
Sep 11, 2026PivotTrump's 9/11 Fiction, a Major AI Warning, and Apple's Foldable iPhone27:28host read mid-rollbetterhelp.com/pivot
Sep 11, 2026The Prof G Pod with Scott GallowayThe Week: AI Is Getting Smarter. Are We?14:49host read mid-rollbetterhelp.com/propg
Sep 11, 2026On Purpose with Jay ShettyStop Waiting For External Validation13:56host read mid-rollbetterhelp.com
Sep 11, 2026The Rachel Hollis Podcast1013 | Stop Punishing Your Kids: Dr. Becky on a Better Way to Parent (Friday Favorites)30:44inserted mid-rollbetterhelp.com/rach
Sep 10, 2026Almost 30906. Channeling Yeshua: The healing, surrender, and growth we’re being asked to embrace with Carissa Schumacher17:02host read mid-rollbetterhelp.com/almost
Sep 10, 2026The Mel Robbins PodcastStanford Psychologist: 7 Small Things You Can Do Right Now to Enjoy Life More51:06inserted mid-rollbetterhelp.com/mel
Sep 9, 2026The Prof G Pod with Scott GallowayWhat Actually Predicts Divorce, and What Women Really Want in a Partner — ft. James Sexton13:14host read mid-rollbetterhelp.com/propg
Sep 9, 2026On Purpose with Jay ShettyHow To Let Go of the Timeline for Your Life17:20inserted mid-rollbetterhelp.com
Sep 9, 2026Happier with Gretchen RubinEp. 603: Avoid the Sunk-Cost Fallacy, and Why it’s Hard to Plan for Emergencies14:03host read mid-rollbetterhelp.com/gretchen
Sep 9, 2026Happier with Gretchen RubinEp. 603: Avoid the Sunk-Cost Fallacy, and Why it’s Hard to Plan for Emergencies15:02host read mid-rollbetterhelp.com/gretchenrubin
Sep 9, 2026The Rachel Hollis Podcast1012 | ASK RACH: How to Stop Feeling Sorry for Your Ex-Husband, How to Avoid Imposter Syndrome, and How to Manage a Relationship With a Partner Who Travels for Work29:24host read mid-rollbetterhelp.com/rach
Sep 8, 2026The Joe Rogan Experience#2550 - Rick Springfield51:40host read mid-rollbetterhelp.com/jre
Sep 8, 2026Almost 30905. Rewire your subconscious FAST + embody your new identity TODAY with Haley Hoffman Smith14:46host read mid-rollbetterhelp.com/almost30
Sep 8, 2026The Jordan Harbinger Show1379: Joseph Moore | Why Getting Ahead Has Never Been Easier33:24host read mid-rollbetterhelp.com/jordan
Sep 7, 2026Hidden BrainBlowing Up Your Life30:18inserted mid-rollbetterhelp.com/hidden
Sep 7, 2026The Rich Roll PodcastOlympic Medalist Jenny Simpson On Her Sudden Cardiac Arrest After A Race & The Journey Back To Health44:02host read mid-rollbetterhelp.com/richroll
Sep 7, 2026Huberman LabHow Mitochondria Control Your Metabolism | Dr. Jared Rutter14:24host read mid-rolljoovv.com/huberman
Sep 7, 2026Huberman LabHow Mitochondria Control Your Metabolism | Dr. Jared Rutter15:05host read mid-rollbetterhelp.com/huberman
Sep 7, 2026Armchair Expert with Dax ShepardLizzo0:52inserted pre-rollbetterhelp.com/dax
Sep 7, 2026The Rachel Hollis Podcast1011 | This Tiny Habit Is Making Your Problems Feel Bigger16:58inserted mid-rollbetterhelp.com/rach
Sep 4, 2026The Jordan Harbinger Show1377: Is Help Unseekable for Attraction Unspeakable? | Feedback Friday39:21host read mid-rollbetterhelp.com/jordan
Sep 4, 2026The Rachel Hollis Podcast1010 | Listen to This the Next Time You Want to Give Up! (Friday Favorites!)15:38inserted mid-rollbetterhelp.com/rach
Sep 3, 2026Almost 30904. Postpartum update part 1: The reality of going from one child to two + finding myself again9:56host read mid-rollbetterhelp.com/almost
Sep 2, 2026Call Her DaddyErin Andrews: NFL Sidelines, Setbacks, & Surrogacy1:03:48inserted mid-rollbetterhelp.com/daddy
Sep 2, 2026The Rachel Hollis Podcast1009 | ASK RACH: How to Keep Dreaming After Enduring Detrimental Failure, How to Leave Your Old Life Behind, and How to Not Obsessively Psycho-Analyze Yourself18:48host read mid-rollbetterhelp.com/rach
Sep 2, 2026This Past Weekend w/ Theo Von#680 - Ultramarathoner Mark Dowdle29:22host read mid-rollbetterhelp.com/theo
Sep 1, 2026Almost 30903. You’re coaching people for free already: Here’s how to actually become one + get paid10:23inserted mid-rollbetterhelp.com/almost30
Sep 1, 2026The Jordan Harbinger Show1376: Sean Hemeon | The Good Little Drug Lord23:06host read mid-rollbetterhelp.com/jordan

How BetterHelp advertises on podcasts

Format
60%

host-read sponsorships. 40% dynamically inserted ads.

Position
78%

mid-roll · 14% pre-roll · 5% post-roll.

Categories
self development

self development 46% · interview 26% · lifestyle 20%

Offer
betterhelp.com/rach

most common landing page, code MINDSET. One URL per show for attribution.

Placements per month
26-04
69
26-05
45
26-06
65
26-07
82
26-08
97
26-09
60

BetterHelp's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Simplecast, Megaphone (Spotify) and Art19 (Wondery/Amazon). podintel does not estimate spend; the figures here are placements actually heard in the audio.

BetterHelp podcast sponsorships by show

Every podcast where BetterHelp ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.

PodcastPlacementsHost-read / insertedOffer URLCodeFirst seenLast seen
The Rachel Hollis Podcast4718 / 29betterhelp.com/rachMar 23, 2026Sep 21, 2026
The Mindset Mentor4710 / 37betterhelp.com/dialMINDSETMar 20, 2026Aug 31, 2026
Almost 304433 / 11betterhelp.com/almostA30PODMar 24, 2026Sep 24, 2026
On Purpose with Jay Shetty3310 / 23betterhelp.comMar 18, 2026Sep 25, 2026
Armchair Expert with Dax Shepard3017 / 13betterhelp.com/daxMar 27, 2026Sep 25, 2026
Call Her Daddy2918 / 11betterhelp.com/daddyMar 27, 2026Sep 23, 2026
Huberman Lab2222 / 0betterhelp.com/hubermanApr 9, 2026Sep 24, 2026
SmartLess2215 / 7betterhelp.com/smartlessMar 23, 2026Sep 21, 2026
The School of Greatness195 / 14betterhelp.com/greatnessMar 18, 2026Aug 7, 2026
The Joe Rogan Experience1815 / 3betterhelp.com/jreMar 27, 2026Sep 24, 2026
Lex Fridman Podcast1717 / 0lexfriedman.com/sponsorsMar 1, 2026Sep 17, 2026
This Past Weekend w/ Theo Von1515 / 0betterhelp.com/theoMar 19, 2026Sep 25, 2026
Girls Gotta Eat1515 / 0betterhelp.com/ggeApr 6, 2026Sep 21, 2026
The Jordan Harbinger Show1515 / 0betterhelp.com/jordanDOESMar 22, 2026Sep 17, 2026
The Mel Robbins Podcast145 / 9betterhelp.com/melMELMay 11, 2026Sep 24, 2026
The Happiness Lab with Dr. Laurie Santos115 / 6betterhelp.comApr 6, 2026Sep 14, 2026
The Rich Roll Podcast99 / 0betterhelp.com/richrollJun 15, 2026Sep 7, 2026
Hidden Brain81 / 7betterhelp.com/hiddenApr 6, 2026Sep 7, 2026
Happier with Gretchen Rubin77 / 0betterhelp.com/gretchenMar 18, 2026Sep 23, 2026
The Shawn Ryan Show77 / 0betterhelp.com/srsApr 2, 2026Sep 14, 2026
Crime Junkie50 / 5betterhelp.com/crimeApr 27, 2026Aug 24, 2026
Deep Questions with Cal Newport33 / 0betterhelp.com/deepquestionsApr 13, 2026Aug 3, 2026
The Prof G Pod with Scott Galloway22 / 0betterhelp.com/propgSep 9, 2026Sep 11, 2026
Pivot11 / 0betterhelp.com/pivotSep 11, 2026Sep 11, 2026

What a BetterHelp podcast ad sounds like

Host-read BetterHelp ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.

“This episode is sponsored by BetterHelp. If you could wake up tomorrow and do one thing better, what would that be? What would that be? Well, for me, it would be listening. I just want to sometimes want to listen in a way that's, I don't know, I feel like you could master the art of it. I feel like because it's a skill like anything else, maybe. Just, you know, just, I want to be able to absorb things in a way where I'm not trying to do anything.…”
This Past Weekend w/ Theo Von · Sep 25, 2026 · at 56:13
“BetterHelp offers professional therapy with a licensed therapist carried out entirely online. I've been doing therapy for a long time. And while it's not always easy, every time I do a therapy session, I come away feeling better and knowing that the time was well spent. And that's because whenever I finish a therapy session, I come away with a valuable insight or new perspective on something I'm working through, whether that's with work, with relationships in my personal life, or with my relationship to myself. I've just consistently found…”
Huberman Lab · Sep 24, 2026 · at 22:55
“This is a paid ad by BetterHelp. Is there something you wish you were better at? Maybe it's cooking dinner for the family, keeping in touch with old friends, or just taking better care of yourself. You know, most of us aren't trying to become a completely different person. We're just hoping to feel a little better every day. And better doesn't have to come with major victories. It can come from the small habits you create and how you meet your needs on a daily basis. And remember, better…”
The Mel Robbins Podcast · Sep 24, 2026 · at 38:10
“This episode is sponsored by BetterHelp. If I could wake up tomorrow and be better at one thing, I think it would be putting down my phone and being fully present. It's so easy to think, I'll just check this one thing and suddenly your attention is somewhere else. I'd like to be better at noticing that impulse and choosing where I want my attention to go. Better is a feeling defined by you. And for BetterHelp, it's a better help therapist who really gets you. It's a focus on…”
Happier with Gretchen Rubin · Sep 23, 2026 · at 17:13
“And BetterHelp, get 10% off at betterhelp.com slash GGE. And the Secret Lives of Mormon Wives Season 5, watch the all-new season of the original Hulu series now streaming on Hulu and Hulu on Disney Plus for bundle subscribers. And thank you to Hungry Root.”
Girls Gotta Eat · Sep 21, 2026 · at 3:12
“This episode is sponsored by BetterHelp. Just in a season where I feel overwhelmed a lot of the time, but I've realized that it is less about fixing everything in those moments of overwhelm. And it's more about just being aware of the feeling, of being present to the feeling. And oftentimes, that reduces the feeling by quite a bit. I also know that having support is integral. I am in therapy. I've been in therapy for years. And at BetterHelp, they have an incredible array of therapists to support…”
Almost 30 · Sep 17, 2026 · at 8:43

Brands buying the same shows

Advertisers that overlap with BetterHelp on the most podcasts.

  • Trade Coffee 14 shared podcasts · beverage
  • Box 13 shared podcasts · b2b
  • McDonald's 13 shared podcasts · food
  • Shopify 13 shared podcasts · ecommerce software
  • Wayfair 12 shared podcasts · home
  • Quince 12 shared podcasts · apparel
  • Toyota 11 shared podcasts · auto
  • AG1 11 shared podcasts · supplements

Other mental health advertisers

BetterHelp's competitors on podcasts, by placements.

BetterHelp podcast advertising FAQ

Which podcasts does BetterHelp sponsor?

BetterHelp has run 440 ad placements across 24 podcasts tracked by podintel, including The Rachel Hollis Podcast, The Mindset Mentor, Almost 30, On Purpose with Jay Shetty and Armchair Expert with Dax Shepard. The full table on this page lists every show with first and last seen dates and the offer used on each.

Are BetterHelp podcast ads host-read or dynamically inserted?

60% of BetterHelp placements are host-read and 40% are dynamically inserted. 78% run as mid-roll ads.

What is the BetterHelp podcast promo code?

BetterHelp uses a different offer per show. The most common landing page is betterhelp.com/rach and the most common promo code is MINDSET. The show table lists the code and URL for each podcast.

How much does BetterHelp spend on podcast advertising?

podintel does not estimate spend. We count actual placements heard in episodes: 440 in the last six months across 24 shows, with 60 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.

What kind of podcasts does BetterHelp advertise on?

Mostly self development, interview and lifestyle podcasts, largely on shows hosted by Simplecast and Megaphone (Spotify). Brands that buy the same shows include Trade Coffee, Box, McDonald's and Shopify.

Full transcripts and ad data, coming soon
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