BetterHelp, a mental health brand (betterhelp.com), is one of the podcast advertisers podintel tracks. In the last six months BetterHelp sponsored 378 episodes across 24 podcasts, a total of 440 ad placements, most often on The Rachel Hollis Podcast, The Mindset Mentor, Almost 30 and On Purpose with Jay Shetty. 60% of those ads were host-read and 40% were dynamically inserted. The most recent BetterHelp podcast ad aired Sep 25, 2026.
Use this page to see which podcast audience BetterHelp buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts BetterHelp sponsors
























Every BetterHelp podcast ad
How BetterHelp advertises on podcasts
host-read sponsorships. 40% dynamically inserted ads.
mid-roll · 14% pre-roll · 5% post-roll.
self development 46% · interview 26% · lifestyle 20%
most common landing page, code MINDSET. One URL per show for attribution.
BetterHelp's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Simplecast, Megaphone (Spotify) and Art19 (Wondery/Amazon). podintel does not estimate spend; the figures here are placements actually heard in the audio.
BetterHelp podcast sponsorships by show
Every podcast where BetterHelp ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The Rachel Hollis Podcast | 47 | 18 / 29 | betterhelp.com/rach | Mar 23, 2026 | Sep 21, 2026 | |
| The Mindset Mentor | 47 | 10 / 37 | betterhelp.com/dial | MINDSET | Mar 20, 2026 | Aug 31, 2026 |
| Almost 30 | 44 | 33 / 11 | betterhelp.com/almost | A30POD | Mar 24, 2026 | Sep 24, 2026 |
| On Purpose with Jay Shetty | 33 | 10 / 23 | betterhelp.com | Mar 18, 2026 | Sep 25, 2026 | |
| Armchair Expert with Dax Shepard | 30 | 17 / 13 | betterhelp.com/dax | Mar 27, 2026 | Sep 25, 2026 | |
| Call Her Daddy | 29 | 18 / 11 | betterhelp.com/daddy | Mar 27, 2026 | Sep 23, 2026 | |
| Huberman Lab | 22 | 22 / 0 | betterhelp.com/huberman | Apr 9, 2026 | Sep 24, 2026 | |
| SmartLess | 22 | 15 / 7 | betterhelp.com/smartless | Mar 23, 2026 | Sep 21, 2026 | |
| The School of Greatness | 19 | 5 / 14 | betterhelp.com/greatness | Mar 18, 2026 | Aug 7, 2026 | |
| The Joe Rogan Experience | 18 | 15 / 3 | betterhelp.com/jre | Mar 27, 2026 | Sep 24, 2026 | |
| Lex Fridman Podcast | 17 | 17 / 0 | lexfriedman.com/sponsors | Mar 1, 2026 | Sep 17, 2026 | |
| This Past Weekend w/ Theo Von | 15 | 15 / 0 | betterhelp.com/theo | Mar 19, 2026 | Sep 25, 2026 | |
| Girls Gotta Eat | 15 | 15 / 0 | betterhelp.com/gge | Apr 6, 2026 | Sep 21, 2026 | |
| The Jordan Harbinger Show | 15 | 15 / 0 | betterhelp.com/jordan | DOES | Mar 22, 2026 | Sep 17, 2026 |
| The Mel Robbins Podcast | 14 | 5 / 9 | betterhelp.com/mel | MEL | May 11, 2026 | Sep 24, 2026 |
| The Happiness Lab with Dr. Laurie Santos | 11 | 5 / 6 | betterhelp.com | Apr 6, 2026 | Sep 14, 2026 | |
| The Rich Roll Podcast | 9 | 9 / 0 | betterhelp.com/richroll | Jun 15, 2026 | Sep 7, 2026 | |
| Hidden Brain | 8 | 1 / 7 | betterhelp.com/hidden | Apr 6, 2026 | Sep 7, 2026 | |
| Happier with Gretchen Rubin | 7 | 7 / 0 | betterhelp.com/gretchen | Mar 18, 2026 | Sep 23, 2026 | |
| The Shawn Ryan Show | 7 | 7 / 0 | betterhelp.com/srs | Apr 2, 2026 | Sep 14, 2026 | |
| Crime Junkie | 5 | 0 / 5 | betterhelp.com/crime | Apr 27, 2026 | Aug 24, 2026 | |
| Deep Questions with Cal Newport | 3 | 3 / 0 | betterhelp.com/deepquestions | Apr 13, 2026 | Aug 3, 2026 | |
| The Prof G Pod with Scott Galloway | 2 | 2 / 0 | betterhelp.com/propg | Sep 9, 2026 | Sep 11, 2026 | |
| Pivot | 1 | 1 / 0 | betterhelp.com/pivot | Sep 11, 2026 | Sep 11, 2026 |
What a BetterHelp podcast ad sounds like
Host-read BetterHelp ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“This episode is sponsored by BetterHelp. If you could wake up tomorrow and do one thing better, what would that be? What would that be? Well, for me, it would be listening. I just want to sometimes want to listen in a way that's, I don't know, I feel like you could master the art of it. I feel like because it's a skill like anything else, maybe. Just, you know, just, I want to be able to absorb things in a way where I'm not trying to do anything.…”
“BetterHelp offers professional therapy with a licensed therapist carried out entirely online. I've been doing therapy for a long time. And while it's not always easy, every time I do a therapy session, I come away feeling better and knowing that the time was well spent. And that's because whenever I finish a therapy session, I come away with a valuable insight or new perspective on something I'm working through, whether that's with work, with relationships in my personal life, or with my relationship to myself. I've just consistently found…”
“This is a paid ad by BetterHelp. Is there something you wish you were better at? Maybe it's cooking dinner for the family, keeping in touch with old friends, or just taking better care of yourself. You know, most of us aren't trying to become a completely different person. We're just hoping to feel a little better every day. And better doesn't have to come with major victories. It can come from the small habits you create and how you meet your needs on a daily basis. And remember, better…”
“This episode is sponsored by BetterHelp. If I could wake up tomorrow and be better at one thing, I think it would be putting down my phone and being fully present. It's so easy to think, I'll just check this one thing and suddenly your attention is somewhere else. I'd like to be better at noticing that impulse and choosing where I want my attention to go. Better is a feeling defined by you. And for BetterHelp, it's a better help therapist who really gets you. It's a focus on…”
“And BetterHelp, get 10% off at betterhelp.com slash GGE. And the Secret Lives of Mormon Wives Season 5, watch the all-new season of the original Hulu series now streaming on Hulu and Hulu on Disney Plus for bundle subscribers. And thank you to Hungry Root.”
“This episode is sponsored by BetterHelp. Just in a season where I feel overwhelmed a lot of the time, but I've realized that it is less about fixing everything in those moments of overwhelm. And it's more about just being aware of the feeling, of being present to the feeling. And oftentimes, that reduces the feeling by quite a bit. I also know that having support is integral. I am in therapy. I've been in therapy for years. And at BetterHelp, they have an incredible array of therapists to support…”
Brands buying the same shows
Advertisers that overlap with BetterHelp on the most podcasts.
- Trade Coffee 14 shared podcasts · beverage
- Box 13 shared podcasts · b2b
- McDonald's 13 shared podcasts · food
- Shopify 13 shared podcasts · ecommerce software
- Wayfair 12 shared podcasts · home
- Quince 12 shared podcasts · apparel
- Toyota 11 shared podcasts · auto
- AG1 11 shared podcasts · supplements
BetterHelp podcast advertising FAQ
Which podcasts does BetterHelp sponsor?
BetterHelp has run 440 ad placements across 24 podcasts tracked by podintel, including The Rachel Hollis Podcast, The Mindset Mentor, Almost 30, On Purpose with Jay Shetty and Armchair Expert with Dax Shepard. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are BetterHelp podcast ads host-read or dynamically inserted?
60% of BetterHelp placements are host-read and 40% are dynamically inserted. 78% run as mid-roll ads.
What is the BetterHelp podcast promo code?
BetterHelp uses a different offer per show. The most common landing page is betterhelp.com/rach and the most common promo code is MINDSET. The show table lists the code and URL for each podcast.
How much does BetterHelp spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 440 in the last six months across 24 shows, with 60 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does BetterHelp advertise on?
Mostly self development, interview and lifestyle podcasts, largely on shows hosted by Simplecast and Megaphone (Spotify). Brands that buy the same shows include Trade Coffee, Box, McDonald's and Shopify.