Advertisers / fintech

TurboTax
on podcasts

turbotax.intuit.com · fintech

Placements
3
Podcasts
2
Inserted
0
Last seen
Mar 26, 2026

TurboTax, a fintech brand (turbotax.intuit.com), is one of the podcast advertisers podintel tracks. In the last six months TurboTax sponsored 3 episodes across 2 podcasts, a total of 3 ad placements, most often on Armchair Expert with Dax Shepard and The Joe Rogan Experience. 100% of those ads were host-read and 0% were dynamically inserted. The most recent TurboTax podcast ad aired Mar 26, 2026.

Use this page to see which podcast audience TurboTax buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.

Latest placement

EP · The Joe Rogan Experience · #2474 - Dave Smith2:58:48
21:15host read
TurboTax
tax.com
7:08inserted
ZipRecruiter
code ROGAN
7:08host read
Trade Coffee
code ROGAN
9:35host read
Trade Coffee
code ROGAN

Every TurboTax podcast ad

DateShowEpisodeAtTypeCodeURL
Mar 26, 2026The Joe Rogan Experience#2474 - Dave Smith21:15host read mid-rolltax.com
Mar 25, 2026Armchair Expert with Dax ShepardDavid Sussillo (on foster care and neuroscience)31:55host read mid-rollturbotax.com
Mar 23, 2026Armchair Expert with Dax ShepardNate Bargatze33:12host read mid-rollturbotax.com

How TurboTax advertises on podcasts

Format
100%

host-read sponsorships. 0% dynamically inserted ads.

Position
100%

mid-roll · 0% pre-roll · 0% post-roll.

Categories
interview

interview 100%

Offer
turbotax.com

most common landing page. One URL per show for attribution.

TurboTax's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Art19 (Wondery/Amazon) and Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.

TurboTax podcast sponsorships by show

Every podcast where TurboTax ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.

PodcastPlacementsHost-read / insertedOffer URLCodeFirst seenLast seen
Armchair Expert with Dax Shepard22 / 0turbotax.comMar 23, 2026Mar 25, 2026
The Joe Rogan Experience11 / 0tax.comMar 26, 2026Mar 26, 2026

What a TurboTax podcast ad sounds like

Host-read TurboTax ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.

“This episode is brought to you by Intuit TurboTax. April 15th is coming fast. There's been so many tax law changes this year, which means you're going to need an expert who has your back. You're in luck. TurboTax now has in-person locations nationwide. Walk into their tech-enabled stores and meet face-to-face with a TurboTax full-service expert who will get your best outcome. Your expert works to get you every dollar you deserve while updating you as you go about your day. Head to turbo tax.com to find a store…”
The Joe Rogan Experience · Mar 26, 2026 · at 21:15
“Your new TurboTax expert stays back and works tirelessly to get you every dollar you deserve while you get real-time notifications as you go about your day. Honestly, it feels like someone finally figured out what we've all been wanting. It's not some sterile tax office from 1987, and it's not just an app where you're on your own. It's both. The human expertise with Smart Modern Tech. You drop off your stuff, go about your day, and get real-time updates as your expert works through everything. That's the upgrade.…”
Armchair Expert with Dax Shepard · Mar 25, 2026 · at 31:55

Brands buying the same shows

Advertisers that overlap with TurboTax on the most podcasts.

Other fintech advertisers

TurboTax's competitors on podcasts, by placements.

TurboTax podcast advertising FAQ

Which podcasts does TurboTax sponsor?

TurboTax has run 3 ad placements across 2 podcasts tracked by podintel, including Armchair Expert with Dax Shepard and The Joe Rogan Experience. The full table on this page lists every show with first and last seen dates and the offer used on each.

Are TurboTax podcast ads host-read or dynamically inserted?

100% of TurboTax placements are host-read and 0% are dynamically inserted. 100% run as mid-roll ads.

What is the TurboTax podcast promo code?

TurboTax uses a different offer per show. The most common landing page is turbotax.com. The show table lists the code and URL for each podcast.

How much does TurboTax spend on podcast advertising?

podintel does not estimate spend. We count actual placements heard in episodes: 3 in the last six months across 2 shows, with 3 in 2026-03. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.

What kind of podcasts does TurboTax advertise on?

Mostly interview podcasts, largely on shows hosted by Art19 (Wondery/Amazon) and Megaphone (Spotify). Brands that buy the same shows include Help, Eli Lilly, Trade Coffee and ZipRecruiter.

Full transcripts and ad data, coming soon
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