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| 1:27–3:05 | insertedspotify copy only | pre-roll | linkedin.com/hb | dai | ||
| 11:44–13:17 | Land Rover | insertedspotify copy only | mid-roll | landroverusa.com | dai | |
| 39:05–40:46 | Progressive | insertedspotify copy only | mid-roll | progressive.com | dai | |
| 51:07–51:20 | Apple | host readaudio feed | post-roll | hiddenbrain.org | trigger | |
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Transcript
asr · 8,206 words · docs
0:00This is Hidden Brain, I'm Shankar Vedanta.
0:04Across centuries, artists and writers have tried to make sense of the mysterious force that brings ideas to life.
0:12The ancient Greeks imagined the muse as a literal spirit, a whispering goddess who breathed inspiration into the poet's ear.
0:22Renaissance painters courted her through ritual and prayer, while Romantic poets looked for her in storms, mountain peaks, and moonlit walks.
0:35Now, psychological research is discovering that what the ancients call divine inspiration is really the brain at play.
0:43When we are relaxed, taking a shower, folding laundry, staring out a window, our minds slip into a pattern of spontaneous association.
0:53Neurons fire across disparate brain regions, linking old memories with half-formed ideas.
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