Podcasts / How I Built This with Guy Raz

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants

Aug 17, 2026 · 1h 20m

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EP · How I Built This with Guy Raz · Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants1:19:48

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0:00–3:19	SoFi	insertedspotify copy only	pre-roll		sofi.com/guyroz	dai
1:08:03–1:10:10	NetSuite	insertedspotify copy only	mid-roll		netsuite.ai/built	dai

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0:09Most people thought I was building something as a passion project for my own baby and I found I was dismissed.

0:19I remember one investor who said what I was doing was terrible that women should be breastfeeding, that his wife had breastfed all of their kids exclusively and he only knew the world by which breastfeeding worked and couldn't understand why I would dedicate my time, energy, and capital to going to making something that the world didn't need.

0:52Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

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