Podcasts / How I Built This with Guy Raz

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough

Jul 6, 2026 · 1h 4m

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EP · How I Built This with Guy Raz · Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough1:03:57

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0:08I happened to meet a friend in Central Park and I had told him that I'd been trying out the cereal I was making and he could try some if he wanted.

0:18And then he Venmoed me for it.

0:21And I think he Venmoed me like $7.99 or $8.99, what looks like a grocery store price.

0:29And that's when it kind of struck me, oh, you could actually make food and sell it to people.

0:43Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

0:54I'm Guy Ross and I'm the show today, how Krishna Kalyanen created a high-protein, low-carb breakfast cereal in his New York City apartment and grew it into a $100 million brand, Catalina Crunch.

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