Podcasts / How I Built This with Guy Raz

YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand

Aug 24, 2026 · 1h 25m

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EP · How I Built This with Guy Raz · YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand1:25:24

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SoFi

sofi.com/guyroz

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Function Health

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0:00–3:19	SoFi	insertedspotify copy only	pre-roll		sofi.com/guyroz	dai
1:07:14–1:09:19	Function Health	insertedspotify copy only	mid-roll	BILT25	functionhealth.com/built	dai

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0:09I think we come up with about 10 solid names and yet he got mixed reviews.

0:15You know, for some people, it felt too cartoonish.

0:18For others, like gross, this hairy, smelly Bigfoot possibly.

0:24And I was way more confused than I went into it.

0:26So I just like, gosh, I don't know if I'm making the right decision here.

0:30But I went back to the same group of 20 people like two weeks later, and I had one question.

0:37I said, hey, out of my list of 10 names, which ones can you remember?

0:42And all 20 people, the one constant they all could remember was Yeti.

0:47So that was all the validation I needed.

0:49Whether they liked it or not, it struck a chord.

0:52And that's Marketing 101.

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