The ROI of Pent-Up Demand: Knicks Mania and the Future of Media
Jun 9, 2026 · 10 min
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asr · 2,512 words · docs
0:00Yes, I dislike those kids.
0:02I stopped any of that.
0:03I do not like your son.
0:05This is the Gary Vee audio experience.
0:09New York Knicks, they have reached the NBA Finals for the first time since 1999 and chairs of Madison Square Garden Sports.
0:15They're at an all-time high.
0:17Joining us right now to discuss Knicks' mania and the business around the NBA Finals is Gary Vaynerchuk, Vayner Media CEO, Vayner ex-Chairman.
0:25Good morning to you.
0:27When you came in, I said you get your ticks yet.
0:28You said you haven't locked them in.
0:30So what are you going to pay for these things?
0:31Whatever the market says I need to pay for them.
0:34But have you seen some of the prices?
0:35No, I missed it.
0:37Of course I've seen the prices.
0:38I mean, first of all, let's talk about how diehard I actually am.
0:42I'm talking about Oklahoma City and San Antonio.
0:44I'm going to game one.
0:45I'm flying to game one.
0:46Wow.
0:46So first of all, I'm going to game one where I have a funny feeling the tickets will be a little bit cheaper.
0:52Yes.
0:52And then what's that?
0:53Maybe, maybe.
0:54You know, I'm a Jersey boy from the streets.
0:56Don't bougie me up.
0:58And yeah, it's fascinating to watch.
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