Claude, a ai brand (claude.ai), is one of the podcast advertisers podintel tracks. In the last six months Claude sponsored 45 episodes across 12 podcasts, a total of 56 ad placements, most often on How I Built This with Guy Raz, The GaryVee Audio Experience, The Shawn Ryan Show and Acquired. 77% of those ads were host-read and 23% were dynamically inserted. The most recent Claude podcast ad aired Sep 18, 2026.
Use this page to see which podcast audience Claude buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Claude sponsors
Every Claude podcast ad
How Claude advertises on podcasts
host-read sponsorships. 23% dynamically inserted ads.
mid-roll · 12% pre-roll · 20% post-roll.
interview 61% · self development 21% · business 16%
most common landing page, code SAXI. One URL per show for attribution.
Claude's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Art19 (Wondery/Amazon), Megaphone (Spotify) and Transistor. podintel does not estimate spend; the figures here are placements actually heard in the audio.
Claude podcast sponsorships by show
Every podcast where Claude ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| How I Built This with Guy Raz | 27 | 26 / 1 | claude.ai/hibt | Mar 30, 2026 | Sep 3, 2026 | |
| The GaryVee Audio Experience | 8 | 1 / 7 | claude.ai/spotify | Jun 9, 2026 | Aug 14, 2026 | |
| The Shawn Ryan Show | 6 | 6 / 0 | claude.ai/srs | Mar 19, 2026 | Aug 6, 2026 | |
| Acquired | 3 | 3 / 0 | claude.ai/acquired | Aug 10, 2026 | Sep 14, 2026 | |
| On Purpose with Jay Shetty | 3 | 0 / 3 | claude.ai/spotify | May 8, 2026 | Aug 19, 2026 | |
| The Prof G Pod with Scott Galloway | 2 | 1 / 1 | claude.ai/spotify | Jul 7, 2026 | Sep 12, 2026 | |
| All-In with Chamath, Jason, Sacks & Friedberg | 2 | 2 / 0 | claude.ai | SAXI | Jun 29, 2026 | Jul 24, 2026 |
| Candace | 1 | 0 / 1 | claude.ai/spotify | Sep 18, 2026 | Sep 18, 2026 | |
| Pivot | 1 | 1 / 0 | claude.ai/pivot | Sep 4, 2026 | Sep 4, 2026 | |
| Almost 30 | 1 | 1 / 0 | buylarine.com/almost30 | Aug 4, 2026 | Aug 4, 2026 | |
| Lenny's Podcast: Product | Career | Growth | 1 | 1 / 0 | claude.ai | Jul 26, 2026 | Jul 26, 2026 | |
| Modern Wisdom | 1 | 1 / 0 | WRITTEN | Apr 2, 2026 | Apr 2, 2026 |
What a Claude podcast ad sounds like
Host-read Claude ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“have a bunch of proprietary tools that live in web dashboards that Claude has just built for us that handle tons of our process and automation. So if you want to be like us and build tools using Claude Cowork to make your organization work better, you can go to claude.ai slash acquired and just tell them that Ben and David sent you. So back to Home Depot, not exactly being a straight line from here. So at first, things are going great, as we talked about. Once the model…”
“Whether you're debugging code at midnight or strategizing your next business move, Claude extends your thinking to tackle the problems that matter. You can delegate tasks of any size to Claude from tedious bug fixes to building out new feature ideas, then focus on other work while Claude runs the background. Checkpoints let you save your progress and quickly roll back to an earlier state, while scheduled workflows can automate recurring tasks like daily reports, weekly summaries, and regular data polls. Together, these tools can take the repetitive work off…”
“Ask yours at claude.ai slash hibt. When I pull up to a gas pump to fill my car, I'm not thinking about chemistry or engineering.”
“And with features like Deep Research and Connectors, Claude can help pull context together from the tools you already use and turn complicated information into something that you can actually work with. Companies like Stripe and Shopify trust Anthropic with the rollout of AI in their businesses. For problems worth solving, get started with Claude at claude.ai slash srs. That's claude.ai slash srs and check out claude pro, which includes access to all the features mentioned in today's episode. Claude.ai slash srs. Let's talk about if we're if we're ready…”
“Like, she was like, give, give Claude like a whole context off. Did that last night. Yeah. And I went back and forth with Claude. This was on pulling the thread. And I was like, what does this community want to be? And I'm going to leave Substack and I think I should go to Beehive or do I go. A ghost, and you know, I was sort of like, Here's what I'm imagining, and then I just sort of argued with it because I'm like, This is wrong, I…”
“The model is said to rival ChatGPT 5.5 and Claude. So James, a lot of chatter on the news about how Anthropic just cut off its latest Claude Fable and Mythos models from non-US users.”
Brands buying the same shows
Advertisers that overlap with Claude on the most podcasts.
- Amazon 8 shared podcasts · retail
- Substack 7 shared podcasts · creator tools
- ChatGPT 7 shared podcasts · ai
- Function Health 7 shared podcasts · health testing
- Shopify 7 shared podcasts · ecommerce software
- Sweetgreen 6 shared podcasts · food
- McDonald's 6 shared podcasts · food
- Mint Mobile 6 shared podcasts · telecom
Claude podcast advertising FAQ
Which podcasts does Claude sponsor?
Claude has run 56 ad placements across 12 podcasts tracked by podintel, including How I Built This with Guy Raz, The GaryVee Audio Experience, The Shawn Ryan Show, Acquired and On Purpose with Jay Shetty. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Claude podcast ads host-read or dynamically inserted?
77% of Claude placements are host-read and 23% are dynamically inserted. 68% run as mid-roll ads.
What is the Claude podcast promo code?
Claude uses a different offer per show. The most common landing page is claude.ai/hibt and the most common promo code is SAXI. The show table lists the code and URL for each podcast.
How much does Claude spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 56 in the last six months across 12 shows, with 5 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Claude advertise on?
Mostly interview, self development and business podcasts, largely on shows hosted by Art19 (Wondery/Amazon) and Megaphone (Spotify). Brands that buy the same shows include Amazon, Substack, ChatGPT and Function Health.