Rula, a mental health brand (rula.com), is one of the podcast advertisers podintel tracks. In the last six months Rula sponsored 17 episodes across 3 podcasts, a total of 24 ad placements, most often on The Happiness Lab with Dr. Laurie Santos, Life Kit and The Genius Life. 38% of those ads were host-read and 62% were dynamically inserted. The most recent Rula podcast ad aired Sep 16, 2026.
Use this page to see which podcast audience Rula buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every Rula podcast ad
How Rula advertises on podcasts
host-read sponsorships. 62% dynamically inserted ads.
mid-roll · 12% pre-roll · 8% post-roll.
self development 96% · health 4%
most common landing page. One URL per show for attribution.
Rula's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Omny Studio (Triton), Simplecast and Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Rula podcast sponsorships by show
Every podcast where Rula ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The Happiness Lab with Dr. Laurie Santos | 12 | 6 / 6 | rula.com | Jun 1, 2026 | Aug 10, 2026 | |
| Life Kit | 11 | 2 / 9 | rula.com | Apr 9, 2026 | Aug 17, 2026 | |
| The Genius Life | 1 | 1 / 0 | rula.com/max | Sep 16, 2026 | Sep 16, 2026 |
What a Rula podcast ad sounds like
Host-read Rula ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“Support for this podcast and the following message come from Rula. With Rula, finding a therapist and getting the help you need is easier than talking yourself out of it because Rula offers personalized cost estimates and has no hidden fees, with sessions costing an average of $15 and over 120 insurance plans accepted nationwide. If you're ready to stop talking yourself out of finding care and making progress, head to rula.com.”
Brands buying the same shows
Advertisers that overlap with Rula on the most podcasts.
- Wayfair 3 shared podcasts · home
- Box 2 shared podcasts · b2b
- Charles Schwab 2 shared podcasts · fintech
- Mint Mobile 2 shared podcasts · telecom
Other mental health advertisers
Rula's competitors on podcasts, by placements.
- BetterHelp 440 placements
- Calm 34 placements
- Alma 23 placements
- NOCD 16 placements
- Talkspace 15 placements
- Waking Up 9 placements
- Open 8 placements
- Valor Recovery 7 placements
Rula podcast advertising FAQ
Which podcasts does Rula sponsor?
Rula has run 24 ad placements across 3 podcasts tracked by podintel, including The Happiness Lab with Dr. Laurie Santos, Life Kit and The Genius Life. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Rula podcast ads host-read or dynamically inserted?
38% of Rula placements are host-read and 62% are dynamically inserted. 79% run as mid-roll ads.
What is the Rula podcast promo code?
Rula uses a different offer per show. The most common landing page is rula.com. The show table lists the code and URL for each podcast.
How much does Rula spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 24 in the last six months across 3 shows, with 1 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Rula advertise on?
Mostly self development and health podcasts, largely on shows hosted by Omny Studio (Triton) and Simplecast. Brands that buy the same shows include Wayfair, Box, Charles Schwab and Mint Mobile.