Birch, a sleep brand (birchliving.com), is one of the podcast advertisers podintel tracks. In the last six months Birch sponsored 11 episodes across 3 podcasts, a total of 12 ad placements, most often on The Rich Roll Podcast, Dhru Purohit Show and The Happiness Lab with Dr. Laurie Santos. 92% of those ads were host-read and 8% were dynamically inserted. The most recent Birch podcast ad aired Sep 23, 2026.
Use this page to see which podcast audience Birch buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every Birch podcast ad
How Birch advertises on podcasts
host-read sponsorships. 8% dynamically inserted ads.
mid-roll · 8% pre-roll · 0% post-roll.
health 92% · self development 8%
most common landing page. One URL per show for attribution.
Birch's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify) and Omny Studio (Triton). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Birch podcast sponsorships by show
Every podcast where Birch ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The Rich Roll Podcast | 7 | 7 / 0 | birchliving.com/richroll | Jun 22, 2026 | Sep 21, 2026 | |
| Dhru Purohit Show | 4 | 4 / 0 | birchliving.com/drew | Jun 3, 2026 | Sep 23, 2026 | |
| The Happiness Lab with Dr. Laurie Santos | 1 | 0 / 1 | optimum.com | Sep 7, 2026 | Sep 7, 2026 |
What a Birch podcast ad sounds like
Host-read Birch ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“Birch focuses on breathability, which helps keep you cool at night. And for me, creating a cool, comfortable sleeping environment is one of those simple things that can make it easier to get the deep restorative sleep your body needs. I also appreciate that Birch owns its own manufacturing facility and ships the mattress directly to your door for free. If buying a mattress online feels like a big commitment, Birch makes it easier with 120 night risk-free trial. So you can actually sleep on it in your own home…”
“This episode is brought to you by Birch. Ah, I can just feel it. Here's an honest question for you. When did you last upgrade your mattress? We replace our phones every couple years, our running shoes every few hundred miles. But the thing we spend a third of our lives on, a decade, 15 years, given how essential sleep is to well-being, that math strikes me as backwards. I've been sleeping on a birch mattress for about five years now, and it taught me what I'd been tolerating before.…”
Brands buying the same shows
Advertisers that overlap with Birch on the most podcasts.
- Drinkelement 2 shared podcasts · auto detected
- Brooks Running 2 shared podcasts · apparel
- Momentous 2 shared podcasts · supplements
- LMNT 2 shared podcasts · supplements
- BetterHelp 2 shared podcasts · mental health
Other sleep advertisers
Birch's competitors on podcasts, by placements.
- Eight Sleep 156 placements
- Helix Sleep 84 placements
- Sleep Number 72 placements
- Avocado Green Mattress 20 placements
- Tempur-Pedic 19 placements
- Nectar 9 placements
- Casper 3 placements
- Blissy 3 placements
Birch podcast advertising FAQ
Which podcasts does Birch sponsor?
Birch has run 12 ad placements across 3 podcasts tracked by podintel, including The Rich Roll Podcast, Dhru Purohit Show and The Happiness Lab with Dr. Laurie Santos. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Birch podcast ads host-read or dynamically inserted?
92% of Birch placements are host-read and 8% are dynamically inserted. 92% run as mid-roll ads.
What is the Birch podcast promo code?
Birch uses a different offer per show. The most common landing page is birchliving.com/richroll. The show table lists the code and URL for each podcast.
How much does Birch spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 12 in the last six months across 3 shows, with 4 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Birch advertise on?
Mostly health and self development podcasts, largely on shows hosted by Megaphone (Spotify) and Omny Studio (Triton). Brands that buy the same shows include Drinkelement, Brooks Running, Momentous and LMNT.