MasterClass, a education brand (masterclass.com), is one of the podcast advertisers podintel tracks. In the last six months MasterClass sponsored 33 episodes across 10 podcasts, a total of 45 ad placements, most often on We Can Do Hard Things, Tom Bilyeu's Impact Theory, Mind Pump: Raw Fitness Truth and Happier with Gretchen Rubin. 93% of those ads were host-read and 7% were dynamically inserted. The most recent MasterClass podcast ad aired Sep 17, 2026.
Use this page to see which podcast audience MasterClass buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts MasterClass sponsors









Every MasterClass podcast ad
How MasterClass advertises on podcasts
host-read sponsorships. 7% dynamically inserted ads.
mid-roll · 13% pre-roll · 36% post-roll.
self development 84% · health 16%
most common landing page, code IMPACT. One URL per show for attribution.
MasterClass's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify), Art19 (Wondery/Amazon) and Simplecast. podintel does not estimate spend; the figures here are placements actually heard in the audio.
MasterClass podcast sponsorships by show
Every podcast where MasterClass ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| We Can Do Hard Things | 13 | 13 / 0 | masterclass.com/hard | Apr 21, 2026 | Sep 8, 2026 | |
| Tom Bilyeu's Impact Theory | 10 | 10 / 0 | humblehousefoods.com | IMPACT | Jun 1, 2026 | Jul 23, 2026 |
| Mind Pump: Raw Fitness Truth | 6 | 6 / 0 | mapsbooty.com | MINDPUMP | Mar 23, 2026 | Jun 20, 2026 |
| Happier with Gretchen Rubin | 4 | 4 / 0 | masterclass.com/gretchen | Aug 26, 2026 | Sep 16, 2026 | |
| The Mel Robbins Podcast | 3 | 0 / 3 | masterclass.com/mel | MEL | May 28, 2026 | Sep 17, 2026 |
| Deep Questions with Cal Newport | 3 | 3 / 0 | masterclass.com/deep | Jul 27, 2026 | Aug 31, 2026 | |
| The Mindset Mentor | 2 | 2 / 0 | getoffyourassclass.com | Sep 4, 2026 | Sep 11, 2026 | |
| The School of Greatness | 2 | 2 / 0 | temperpedic.com | Apr 17, 2026 | Apr 17, 2026 | |
| Optimal Living Daily - Personal Development and Self-Improvement | 1 | 1 / 0 | getmarksbook.com/old | May 3, 2026 | May 3, 2026 | |
| The Human Upgrade: Biohacking for Longevity & Performance | 1 | 1 / 0 | omnibioticlife.com | DAVE20 | Mar 24, 2026 | Mar 24, 2026 |
What a MasterClass podcast ad sounds like
Host-read MasterClass ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“not wait to take her class called Scripting Your Own Success in Masterclass. She really finds that human story that makes us all care. And that's just one of more than 200 classes on the Masterclass platform across writing, business, cooking, wellness, creativity, and more. Masterclass keeps adding new classes, so there's never been a better time to get in.”
“I call it the Get Off Your Ass Masterclass. If you want to get it for free, you can go to getoffyourassclass.com. Once again, getoffyourassclass.com, and you can get that lesson and workbook absolutely free. Today, we're going to be talking about acceptance.”
“her can i turn you on to her class redefining feminism on masterclass masterclass just does not miss. This class features four incredible co-instructors and covers the wage gap,”
“But first, let's talk about Masterclass. As you know, Jesse, we're always trying to level up our game here, both in terms of our video and audio quality.”
“We've added some new stuff, some updated blueprints, some new masterclass videos. If you sign up for the new MAPS Anabolic, you'll get three days of life coaching with our trainer. If you already have MAPS Anabolic, you get all that stuff included already for free. But if you don't, sign up and get it for 50% off.”
“something called the Hoffman process, which I like to describe as a masterclass in authenticity. For one week, I, alongside 38 other people, went without our cell phones and laptops and were guided on a journey of self-discovery.”
Brands buying the same shows
Advertisers that overlap with MasterClass on the most podcasts.
- Wayfair 6 shared podcasts · home
- Box 5 shared podcasts · b2b
- FIGS 5 shared podcasts · apparel
- Toyota 5 shared podcasts · auto
- monday.com 5 shared podcasts · b2b
- Function Health 5 shared podcasts · health testing
- LinkedIn 5 shared podcasts · b2b
- Quince 5 shared podcasts · apparel
Other education advertisers
MasterClass's competitors on podcasts, by placements.
- Walden University 104 placements
- Southern New Hampshire University 67 placements
- IXL 47 placements
- Brilliant 10 placements
- Babbel 5 placements
MasterClass podcast advertising FAQ
Which podcasts does MasterClass sponsor?
MasterClass has run 45 ad placements across 10 podcasts tracked by podintel, including We Can Do Hard Things, Tom Bilyeu's Impact Theory, Mind Pump: Raw Fitness Truth, Happier with Gretchen Rubin and The Mel Robbins Podcast. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are MasterClass podcast ads host-read or dynamically inserted?
93% of MasterClass placements are host-read and 7% are dynamically inserted. 51% run as mid-roll ads.
What is the MasterClass podcast promo code?
MasterClass uses a different offer per show. The most common landing page is masterclass.com/hard and the most common promo code is IMPACT. The show table lists the code and URL for each podcast.
How much does MasterClass spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 45 in the last six months across 10 shows, with 8 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does MasterClass advertise on?
Mostly self development and health podcasts, largely on shows hosted by Megaphone (Spotify) and Art19 (Wondery/Amazon). Brands that buy the same shows include Wayfair, Box, FIGS and Toyota.