Novo Nordisk, a pharma brand (novonordisk.com), is one of the podcast advertisers podintel tracks. In the last six months Novo Nordisk sponsored 39 episodes across 4 podcasts, a total of 39 ad placements, most often on Freakonomics Radio, Armchair Expert with Dax Shepard, The Jordan Harbinger Show and The Diary Of A CEO with Steven Bartlett. 69% of those ads were host-read and 31% were dynamically inserted. The most recent Novo Nordisk podcast ad aired Sep 18, 2026.
Use this page to see which podcast audience Novo Nordisk buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every Novo Nordisk podcast ad
How Novo Nordisk advertises on podcasts
host-read sponsorships. 31% dynamically inserted ads.
mid-roll · 15% pre-roll · 54% post-roll.
interview 95% · self development 5%
most common landing page. One URL per show for attribution.
Novo Nordisk's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Simplecast, Art19 (Wondery/Amazon) and Flightcast. podintel does not estimate spend; the figures here are placements actually heard in the audio.
Novo Nordisk podcast sponsorships by show
Every podcast where Novo Nordisk ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Freakonomics Radio | 20 | 9 / 11 | ozempic.com | Mar 27, 2026 | Sep 18, 2026 | |
| Armchair Expert with Dax Shepard | 17 | 17 / 0 | forhers.com/armchair | Apr 13, 2026 | Sep 16, 2026 | |
| The Jordan Harbinger Show | 1 | 1 / 0 | himss.com/harbinger | Sep 11, 2026 | Sep 11, 2026 | |
| The Diary Of A CEO with Steven Bartlett | 1 | 0 / 1 | ozempic.com | Aug 24, 2026 | Aug 24, 2026 |
What a Novo Nordisk podcast ad sounds like
Host-read Novo Nordisk ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“Wegovi is the registered trademark of Novo Nordisk AS. HIMS Inc. is not affiliated with or endorsed by Novo Nordisk AS. For important safety information, Wigovi clinical study information and restrictions, visit forhers.com.”
“Wegovi is the registered trademark of Novo Nordisk AS. To get started and learn more, including important safety information, Wegovi clinical study information and restrictions, visit HIMSS.com. If you liked this episode of Feedback Friday and found our advice valuable, I invite you to do what other smart and considerate listeners do.”
Brands buying the same shows
Advertisers that overlap with Novo Nordisk on the most podcasts.
- Box 3 shared podcasts · b2b
- Gap 3 shared podcasts · apparel
- McDonald's 3 shared podcasts · food
- Trade Coffee 3 shared podcasts · beverage
- Progressive 3 shared podcasts · insurance
- LinkedIn 3 shared podcasts · b2b
- Quince 3 shared podcasts · apparel
- Shopify 3 shared podcasts · ecommerce software
Other pharma advertisers
Novo Nordisk's competitors on podcasts, by placements.
- Eli Lilly 21 placements
- Nurtec ODT 17 placements
- Claritin 8 placements
Novo Nordisk podcast advertising FAQ
Which podcasts does Novo Nordisk sponsor?
Novo Nordisk has run 39 ad placements across 4 podcasts tracked by podintel, including Freakonomics Radio, Armchair Expert with Dax Shepard, The Jordan Harbinger Show and The Diary Of A CEO with Steven Bartlett. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Novo Nordisk podcast ads host-read or dynamically inserted?
69% of Novo Nordisk placements are host-read and 31% are dynamically inserted. 31% run as mid-roll ads.
What is the Novo Nordisk podcast promo code?
Novo Nordisk uses a different offer per show. The most common landing page is ozempic.com. The show table lists the code and URL for each podcast.
How much does Novo Nordisk spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 39 in the last six months across 4 shows, with 7 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Novo Nordisk advertise on?
Mostly interview and self development podcasts, largely on shows hosted by Simplecast and Art19 (Wondery/Amazon). Brands that buy the same shows include Box, Gap, McDonald's and Trade Coffee.