Advertisers / media

The New York Times
on podcasts

nytimes.com · media

Placements
16
Podcasts
7
Inserted
0
Last seen
Sep 21, 2026

The New York Times, a media brand (nytimes.com), is one of the podcast advertisers podintel tracks. In the last six months The New York Times sponsored 16 episodes across 7 podcasts, a total of 16 ad placements, most often on The Rich Roll Podcast, The Human Upgrade: Biohacking for Longevity & Performance, Girls Gotta Eat and Pivot. 100% of those ads were host-read and 0% were dynamically inserted. The most recent The New York Times podcast ad aired Sep 21, 2026.

Use this page to see which podcast audience The New York Times buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.

Latest placement

EP · The Rich Roll Podcast · Bryan Johnson & Kate Tolo On Curing Their Incurable Diseases, Addressing The Disparity In Women's Health & The Don't Die Mission1:56:58
0:00host read
The New York Times
gobrewing.com/richroll50
24:31host read
LMNT
elemente.com/rich
25:46host read
Birch
birchliving.com/richroll
52:03host read
Rivian
rivian.com/richroll

Every The New York Times podcast ad

DateShowEpisodeAtTypeCodeURL
Sep 21, 2026The Rich Roll PodcastBryan Johnson & Kate Tolo On Curing Their Incurable Diseases, Addressing The Disparity In Women's Health & The Don't Die Mission0:00host read pre-rollgobrewing.com/richroll50
Sep 14, 2026The Rich Roll PodcastLife's A Fight. Don’t Let It Break You: Dolph Lundgren On Trauma, Stardom & Cancer49:06host read mid-rollgobrewing.com/richroll50
Aug 10, 2026The Rich Roll PodcastThe Most Decorated Winter Olympian Ever: Johannes Klæbo On Training, Mindset & Reinventing His Sport44:19host read mid-roll
Aug 6, 2026The Rich Roll PodcastZac Clark on Addiction, Recovery and a Life of Service15:14host read mid-rollgobrewing.com/ritual50
Jul 20, 2026The Rich Roll PodcastWhat Are You Actually Capable Of? Mark Dowdle On Winning A 306 Mile Backyard Ultra0:00host read pre-rollgobrewing.com/richroll50
Jul 20, 2026Girls Gotta EatYou Can Fix a Dog but You Can’t Fix a Man feat. Isabel Klee28:41host read mid-rollGGE10neutrophil.com
Jul 5, 2026The Human Upgrade: Biohacking for Longevity & PerformanceI Tried EVERY Legal Focus Drug, Here’s What Actually Works : 14960:50host read pre-rollDAVE15zenbud.health
Jul 2, 2026The Rich Roll PodcastPlay Is The Miracle Drug: Dr. Kelly Starrett On Movement, Recovery, & The Wellness Trap44:42host read mid-rollgobrewing.com/richroll50
Jul 2, 2026The Human Upgrade: Biohacking for Longevity & Performance90 Days of Full Carnivore: No Plants, No Fiber, Surprising Gut Results | Ben Azadi : 14942:31host read pre-rollDAVEpredictivemind.io/dave
Jun 25, 2026The Diary Of A CEO with Steven BartlettBillionaire's WARNING: I'm SELLING. The Crash Is Already Here!1:06:21host read mid-rollthediary.com
Jun 14, 2026The Human Upgrade: Biohacking for Longevity & PerformanceJust 1 Gram Activates Your Deep Focus Switch (Take THIS) : 14841:49host read pre-rollDAVEswitchsupplements.com
Apr 28, 2026PivotWHCD Shooting Aftermath, Musk and Altman Face-Off, Spirit Airlines Bailout1:11:12host read post-rollnymag.com/pod
Apr 27, 2026Girls Gotta EatThe Dating Experiment Designed to Change Your Life feat. Amy Chan25:36host read mid-rollGGErevolve.com/gge
Apr 7, 2026PivotF-Bomb Diplomacy, Cabinet Shake-Up Signals, and OpenAI’s Podcast Play1:08:03host read post-rollnymag.com/pivot
Mar 31, 2026CandaceThe 33 Club: Freemason Murder Plot EXPOSED! | Candace Ep 31847:10host read mid-rollcandyscrypto.com
Mar 17, 2026The Jordan Harbinger Show1299: Laowhy86 | Decoding the Secret Slang of China's Censored Internet1:10:20host read mid-roll

How The New York Times advertises on podcasts

Format
100%

host-read sponsorships. 0% dynamically inserted ads.

Position
56%

mid-roll · 31% pre-roll · 12% post-roll.

Categories
health

health 56% · lifestyle 12% · self development 12%

Offer
gobrewing.com/richroll50

most common landing page, code DAVE. One URL per show for attribution.

Placements per month
26-03
2
26-04
3
26-06
2
26-07
5
26-08
2
26-09
2

The New York Times's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify), Art19 (Wondery/Amazon) and Flightcast. podintel does not estimate spend; the figures here are placements actually heard in the audio.

The New York Times podcast sponsorships by show

Every podcast where The New York Times ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.

PodcastPlacementsHost-read / insertedOffer URLCodeFirst seenLast seen
The Rich Roll Podcast66 / 0gobrewing.com/richroll50Jul 2, 2026Sep 21, 2026
The Human Upgrade: Biohacking for Longevity & Performance33 / 0zenbud.healthDAVEJun 14, 2026Jul 5, 2026
Girls Gotta Eat22 / 0neutrophil.comGGE10Apr 27, 2026Jul 20, 2026
Pivot22 / 0nymag.com/podApr 7, 2026Apr 28, 2026
The Diary Of A CEO with Steven Bartlett11 / 0thediary.comJun 25, 2026Jun 25, 2026
Candace11 / 0candyscrypto.comMar 31, 2026Mar 31, 2026
The Jordan Harbinger Show11 / 0Mar 17, 2026Mar 17, 2026

What a The New York Times podcast ad sounds like

Host-read The New York Times ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.

“You got your game days, you got your tailgates, you got people gathered in somebody's kitchen. And here's a shift that I really love. At every single one of these gatherings now, somebody isn't drinking. Maybe a lot of somebody's. The old move was to hand that person a seltzer and an awkward, apologetic look, but no longer. The new move is to hand them something genuinely great. And that's Go Brewing, started by my friend Joe Chura, and a mission I believe in enough to have become an investor.…”
The Rich Roll Podcast · Sep 21, 2026 · at 0:00
“She is a writer, a rescue advocate, and creator of the beloved community Simon Sitz. Her debut memoir, Dogs, Boys, and Other Things I've Cried About, is a very funny and deeply honest look at love, heartbreak, and growing up in New York City and the many rescue dogs that changed her life along the way. Her book became an instant number one New York Times bestseller and it has already been optioned for television by Universal Studios. Please welcome to the show, Isabel Klee.”
Girls Gotta Eat · Jul 20, 2026 · at 28:41
“Many people noticed it in their first session. Check it out at zenbud.health and use code DAVE15 at checkout for a discount. Your biohacks are only as good as your nervous system's ability to recover. This is the missing piece. I've tried every legal focus compound I could get my hands on, but after spending 20 years and millions of dollars hacking my own biology, reversing my age, proving my brain, I can tell you which ones actually work and which ones are probably going to be a waste of…”
The Human Upgrade: Biohacking for Longevity & Performance · Jul 5, 2026 · at 0:50
“The way to accomplish your goals is by breaking them down into tiny, small steps. And we call this in our team, the 1%. And actually, this philosophy is highly responsible for much of our success here. So, what we've done so that you at home can accomplish any big goal that you have is we've made these 1% diaries And we released these last year and they all sold out. So I asked my team over and over again to bring the diaries back, but also to introduce some…”
The Diary Of A CEO with Steven Bartlett · Jun 25, 2026 · at 1:06:21
“Go to nymag.com slash pivot to submit a question for the show or call 85551-PIVOT. Elsewhere in the Kara and Scott universe, this week on On with Kara Swisher, I spoke to Estead Herndon, host of the new box podcast, America Actually, who's a former New York Times, a wonderful New York Times reporter. We talked about the show, what politics will be like after Trump and the playbook Democrats will be using in the upcoming midterms and beyond. Let's listen to a quick clip. It hasn't been necessarily, maybe…”
Pivot · Apr 28, 2026 · at 1:11:12
“Many of you actually wrote this in the comments, and I can't even believe I missed it. This is regarding the New York Times article, which Erica did a few days after Charlie's assassination. Andrew writes, learning your husband was assassinated and immediately thinking, ah, beautiful day.”
Candace · Mar 31, 2026 · at 47:10

Brands buying the same shows

Advertisers that overlap with The New York Times on the most podcasts.

  • Box 7 shared podcasts · b2b
  • ConvertKit 6 shared podcasts · creator tools
  • Shopify 5 shared podcasts · ecommerce software
  • Gap 4 shared podcasts · apparel
  • McDonald's 4 shared podcasts · food
  • Wayfair 4 shared podcasts · home
  • Trade Coffee 4 shared podcasts · beverage
  • Uber 4 shared podcasts · consumer app

Other media advertisers

The New York Times's competitors on podcasts, by placements.

The New York Times podcast advertising FAQ

Which podcasts does The New York Times sponsor?

The New York Times has run 16 ad placements across 7 podcasts tracked by podintel, including The Rich Roll Podcast, The Human Upgrade: Biohacking for Longevity & Performance, Girls Gotta Eat, Pivot and The Diary Of A CEO with Steven Bartlett. The full table on this page lists every show with first and last seen dates and the offer used on each.

Are The New York Times podcast ads host-read or dynamically inserted?

100% of The New York Times placements are host-read and 0% are dynamically inserted. 56% run as mid-roll ads.

What is the The New York Times podcast promo code?

The New York Times uses a different offer per show. The most common landing page is gobrewing.com/richroll50 and the most common promo code is DAVE. The show table lists the code and URL for each podcast.

How much does The New York Times spend on podcast advertising?

podintel does not estimate spend. We count actual placements heard in episodes: 16 in the last six months across 7 shows, with 2 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.

What kind of podcasts does The New York Times advertise on?

Mostly health, lifestyle and self development podcasts, largely on shows hosted by Megaphone (Spotify) and Art19 (Wondery/Amazon). Brands that buy the same shows include Box, ConvertKit, Shopify and Gap.

Full transcripts and ad data, coming soon
Join waitlist