SAP, a b2b brand (sap.com), is one of the podcast advertisers podintel tracks. In the last six months SAP sponsored 6 episodes across 4 podcasts, a total of 9 ad placements, most often on Pivot, The Bill Simmons Podcast, The Prof G Pod with Scott Galloway and Optimal Living Daily - Personal Development and Self-Improvement. 33% of those ads were host-read and 67% were dynamically inserted. The most recent SAP podcast ad aired Aug 5, 2026.
Use this page to see which podcast audience SAP buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every SAP podcast ad
How SAP advertises on podcasts
host-read sponsorships. 67% dynamically inserted ads.
mid-roll · 33% pre-roll · 11% post-roll.
business 67% · interview 22% · self development 11%
most common landing page. One URL per show for attribution.
SAP's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
SAP podcast sponsorships by show
Every podcast where SAP ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Pivot | 4 | 1 / 3 | espresso.com | Apr 28, 2026 | May 5, 2026 | |
| The Bill Simmons Podcast | 2 | 2 / 0 | Aug 2, 2026 | Aug 5, 2026 | ||
| The Prof G Pod with Scott Galloway | 2 | 0 / 2 | tims.link | May 27, 2026 | May 27, 2026 | |
| Optimal Living Daily - Personal Development and Self-Improvement | 1 | 0 / 1 | Aug 5, 2026 | Aug 5, 2026 |
What a SAP podcast ad sounds like
Host-read SAP ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“This episode is brought to you by SAP. Hello, mid-sized business. We see your big ambitions, but how do you achieve the wins you want when your technology is holding you back? Hmm, I wonder. Well, how about SAP Grow? It's built to grow with your business, no matter its size, with AI embedded at its core, working across every system, all ready to go from day one so you can hit the ground running. Bring it with SAP Grow, AI Cloud ERP for any size business.”
“SAP Grow is built with AI embedded at its core, working across every system. And it's ready to go from day one, so you can hit the ground running. Bring it with SAP Grow, AI Cloud ERP for any size business. Hi, I'm Bella Freud. Each week on Fashion Neurosis, I invite guests from the world of fashion, art, film, music, sport and literature to lie on my couch and explore the connection between identity and fashion. This week on Fashion Neurosis, I welcome Anthony Vacarello. Letics was kind of…”
Brands buying the same shows
Advertisers that overlap with SAP on the most podcasts.
- AWS 4 shared podcasts · b2b
- Kraft Heinz 4 shared podcasts · food
- Abercrombie & Fitch 4 shared podcasts · apparel
- Whole Foods Market 4 shared podcasts · retail
- Uber 4 shared podcasts · consumer app
- monday.com 4 shared podcasts · b2b
- Indeed 4 shared podcasts · hiring
- Great 3 shared podcasts · auto detected
SAP podcast advertising FAQ
Which podcasts does SAP sponsor?
SAP has run 9 ad placements across 4 podcasts tracked by podintel, including Pivot, The Bill Simmons Podcast, The Prof G Pod with Scott Galloway and Optimal Living Daily - Personal Development and Self-Improvement. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are SAP podcast ads host-read or dynamically inserted?
33% of SAP placements are host-read and 67% are dynamically inserted. 56% run as mid-roll ads.
What is the SAP podcast promo code?
SAP uses a different offer per show. The most common landing page is espresso.com. The show table lists the code and URL for each podcast.
How much does SAP spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 9 in the last six months across 4 shows, with 3 in 2026-08. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does SAP advertise on?
Mostly business, interview and self development podcasts, largely on shows hosted by Megaphone (Spotify). Brands that buy the same shows include AWS, Kraft Heinz, Abercrombie & Fitch and Whole Foods Market.