State Farm, a insurance brand (statefarm.com), is one of the podcast advertisers podintel tracks. In the last six months State Farm sponsored 101 episodes across 10 podcasts, a total of 121 ad placements, most often on The Bill Simmons Podcast, On Purpose with Jay Shetty, Happier with Gretchen Rubin and Optimal Living Daily - Personal Development and Self-Improvement. 53% of those ads were host-read and 47% were dynamically inserted. The most recent State Farm podcast ad aired Sep 25, 2026.
Use this page to see which podcast audience State Farm buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts State Farm sponsors
Every State Farm podcast ad
How State Farm advertises on podcasts
host-read sponsorships. 47% dynamically inserted ads.
mid-roll · 31% pre-roll · 17% post-roll.
self development 54% · interview 36% · health 11%
most common landing page, code MBGONEYER. One URL per show for attribution.
State Farm's podcast advertising is mostly host-read: the host delivers the pitch and a show-specific landing page, the classic direct-response podcast sponsorship. Most placements ran on shows hosted by Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
State Farm podcast sponsorships by show
Every podcast where State Farm ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The Bill Simmons Podcast | 41 | 25 / 16 | tremphayaradio.com | Mar 25, 2026 | Sep 25, 2026 | |
| On Purpose with Jay Shetty | 38 | 34 / 4 | statefarm.com | Mar 20, 2026 | Sep 11, 2026 | |
| Happier with Gretchen Rubin | 15 | 1 / 14 | palmolive.com | Apr 19, 2026 | Sep 12, 2026 | |
| Optimal Living Daily - Personal Development and Self-Improvement | 9 | 3 / 6 | savingjoyfully.com | May 24, 2026 | Sep 7, 2026 | |
| The mindbodygreen Podcast | 7 | 1 / 6 | kohlerhealth.com | MBGONEYER | May 24, 2026 | Sep 13, 2026 |
| Chasing Life with Dr. Sanjay Gupta | 3 | 0 / 3 | May 15, 2026 | Jun 19, 2026 | ||
| The GaryVee Audio Experience | 3 | 0 / 3 | Jun 2, 2026 | Jun 2, 2026 | ||
| Bad Friends | 2 | 0 / 2 | Jun 29, 2026 | Jun 29, 2026 | ||
| Dhru Purohit Show | 2 | 0 / 2 | Jan 14, 2026 | Apr 1, 2026 | ||
| The Genius Life | 1 | 0 / 1 | Mar 25, 2026 | Mar 25, 2026 |
What a State Farm podcast ad sounds like
Host-read State Farm ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“This episode is brought to you by State Farm. Football has a play for just about everything. And whether it's a flea flicker or a tush-push, you need a plan that fits your unique situation. That's why State Farm takes the time to get to know you so they can help personalize coverage for your life and for your budget. Now, that's a solid game plan. Like a good neighbor, State Farm is there. All right, a couple more mailbag questions.”
“This episode is brought to you by State Farm. We talk a lot about intentional decision making and that extends to the practical stuff too, like making sure your coverage actually works for your life. State Farm is there to meet you where you are and they know how sweet it is to feel good about your decisions. Talk to a State Farm agent today to learn how you can choose to bundle and save with a personal price plan. Like a good neighbor, State Farm is there. Prices are…”
“This episode is brought to you by State Farm. Having insurance isn't the same as having State Farm. It's like thinking your crush messaged you back, but it's just your roommate asking for rent. You wouldn't settle for a disappointing DM, so don't settle for just any insurance. When it comes to getting the help you need, State Farm is a real deal. Like a good neighbor, State Farm is there. It's football season, and you can now get almost anything you need for Game Day delivered with Uber Eats.”
“This episode is brought to you by State Farm. No two football players are exactly alike, and the same is true off the field. That's why State Farm gets to know you, so they can help personalize coverage for your life and budget. Like a good neighbor, State Farm is there. What if the reason so many high performers burn out isn't that they're working too hard, but they never learned how to pace themselves?”
“This episode is brought to you by State Farm. Listening to this podcast instead of doom scrolling? Smart move. Another smart move? Getting help from one of State Farm's 19,000 local agents when you choose to bundle home and auto. Bundling, just another way to save with the personal price plan.”
Brands buying the same shows
Advertisers that overlap with State Farm on the most podcasts.
- Disney+ 9 shared podcasts · media
- LinkedIn 9 shared podcasts · b2b
- Verizon 8 shared podcasts · telecom
- Uber 8 shared podcasts · consumer app
- Mint Mobile 7 shared podcasts · telecom
- Indeed 7 shared podcasts · hiring
- Box 6 shared podcasts · b2b
- Rocket Mortgage 6 shared podcasts · fintech
Other insurance advertisers
State Farm's competitors on podcasts, by placements.
- Progressive 525 placements
- Nationwide 43 placements
- Allstate 23 placements
- Farmers Insurance 4 placements
- USAA 3 placements
State Farm podcast advertising FAQ
Which podcasts does State Farm sponsor?
State Farm has run 121 ad placements across 10 podcasts tracked by podintel, including The Bill Simmons Podcast, On Purpose with Jay Shetty, Happier with Gretchen Rubin, Optimal Living Daily - Personal Development and Self-Improvement and The mindbodygreen Podcast. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are State Farm podcast ads host-read or dynamically inserted?
53% of State Farm placements are host-read and 47% are dynamically inserted. 52% run as mid-roll ads.
What is the State Farm podcast promo code?
State Farm uses a different offer per show. The most common landing page is statefarm.com and the most common promo code is MBGONEYER. The show table lists the code and URL for each podcast.
How much does State Farm spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 121 in the last six months across 10 shows, with 18 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does State Farm advertise on?
Mostly self development, interview and health podcasts, largely on shows hosted by Megaphone (Spotify). Brands that buy the same shows include Disney+, LinkedIn, Verizon and Uber.