Target, a retail brand (target.com), is one of the podcast advertisers podintel tracks. In the last six months Target sponsored 4 episodes across 2 podcasts, a total of 5 ad placements, most often on Happier with Gretchen Rubin and Modern Wisdom. 20% of those ads were host-read and 80% were dynamically inserted. The most recent Target podcast ad aired Sep 2, 2026.
Use this page to see which podcast audience Target buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Target sponsors
Every Target podcast ad
| Date | Show | Episode | At | Type | Code | URL |
|---|---|---|---|---|---|---|
| Sep 2, 2026 | Happier with Gretchen Rubin | Ep. 602: Spend Your Money at Home Instead of Away, and Why You Should Delegate | 0:06 | inserted pre-roll | ||
| Aug 12, 2026 | Happier with Gretchen Rubin | Ep. 599: Treat Your Home Like a Hotel, Plus a Common Relationship Blindspot | 26:48 | inserted mid-roll | ||
| Aug 1, 2026 | Modern Wisdom | Ex-Military Hacker: The Secret World Of Government Surveillance - Bill Thompson - #1131 | 0:18 | host read pre-roll | MODERN | mwmerch.com |
| Jun 17, 2026 | Happier with Gretchen Rubin | Ep. 591: How to Fight Perfectionism—Plus a Simple Happiness Hack That Really Matters | 0:06 | inserted pre-roll | ||
| Jun 17, 2026 | Happier with Gretchen Rubin | Ep. 591: How to Fight Perfectionism—Plus a Simple Happiness Hack That Really Matters | 36:28 | inserted post-roll |
How Target advertises on podcasts
host-read sponsorships. 80% dynamically inserted ads.
mid-roll · 60% pre-roll · 20% post-roll.
self development 100%
most common landing page, code MODERN. One URL per show for attribution.
Target's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Target podcast sponsorships by show
Every podcast where Target ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Happier with Gretchen Rubin | 4 | 0 / 4 | Jun 17, 2026 | Sep 2, 2026 | ||
| Modern Wisdom | 1 | 1 / 0 | mwmerch.com | MODERN | Aug 1, 2026 | Aug 1, 2026 |
Brands buying the same shows
Advertisers that overlap with Target on the most podcasts.
- Kraft Heinz 2 shared podcasts · food
- McDonald's 2 shared podcasts · food
- Wayfair 2 shared podcasts · home
- Substack 2 shared podcasts · creator tools
- Disney+ 2 shared podcasts · media
- Verizon 2 shared podcasts · telecom
- Trade Coffee 2 shared podcasts · beverage
- Booking.com 2 shared podcasts · travel
Other retail advertisers
Target's competitors on podcasts, by placements.
- Whole Foods Market 79 placements
- Nordstrom 71 placements
- Walmart Business 64 placements
- Home Depot 43 placements
- Amazon 30 placements
- BJ's Wholesale Club 15 placements
- RaceTrac 11 placements
- Kroger 9 placements
Target podcast advertising FAQ
Which podcasts does Target sponsor?
Target has run 5 ad placements across 2 podcasts tracked by podintel, including Happier with Gretchen Rubin and Modern Wisdom. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Target podcast ads host-read or dynamically inserted?
20% of Target placements are host-read and 80% are dynamically inserted. 20% run as mid-roll ads.
What is the Target podcast promo code?
Target uses a different offer per show. The most common landing page is mwmerch.com and the most common promo code is MODERN. The show table lists the code and URL for each podcast.
How much does Target spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 5 in the last six months across 2 shows, with 1 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Target advertise on?
Mostly self development podcasts, largely on shows hosted by Megaphone (Spotify). Brands that buy the same shows include Kraft Heinz, McDonald's, Wayfair and Substack.