Waking Up, a mental health brand (wakingup.com), is one of the podcast advertisers podintel tracks. In the last six months Waking Up sponsored 5 episodes across 4 podcasts, a total of 9 ad placements, most often on The Tucker Carlson Show, Pivot, THE ED MYLETT SHOW and Huberman Lab. 11% of those ads were host-read and 89% were dynamically inserted. The most recent Waking Up podcast ad aired Jul 23, 2026.
Use this page to see which podcast audience Waking Up buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Waking Up sponsors
Every Waking Up podcast ad
How Waking Up advertises on podcasts
host-read sponsorships. 89% dynamically inserted ads.
mid-roll · 33% pre-roll · 0% post-roll.
interview 33% · business 33% · self development 22%
most common landing page. One URL per show for attribution.
Waking Up's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Waking Up podcast sponsorships by show
Every podcast where Waking Up ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| The Tucker Carlson Show | 3 | 0 / 3 | botoxchronicmigraine.com | May 25, 2026 | May 25, 2026 | |
| Pivot | 3 | 0 / 3 | botoxchronicmigraine.com | Apr 7, 2026 | Apr 7, 2026 | |
| THE ED MYLETT SHOW | 2 | 0 / 2 | cup.shop | Mar 17, 2026 | Apr 25, 2026 | |
| Huberman Lab | 1 | 1 / 0 | wakingup.com/huberman | Jul 23, 2026 | Jul 23, 2026 |
What a Waking Up podcast ad sounds like
Host-read Waking Up ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“Waking Up is a meditation app that offers hundreds of guided meditation programs, mindfulness trainings, yoga nidra sessions, and more. I started practicing meditation when I was about 15 years old, and it made a profound impact on my life. In recent years, I started using the Waking Up app for my meditations because I find it to be a terrific resource for allowing me to really be consistent with my meditation practice. Many people start a meditation practice and experience some benefits, but many people also have challenges keeping…”
Brands buying the same shows
Advertisers that overlap with Waking Up on the most podcasts.
- Sweetgreen 4 shared podcasts · food
- Wayfair 4 shared podcasts · home
- Box 3 shared podcasts · b2b
- BJ's Wholesale Club 3 shared podcasts · retail
- Kraft Heinz 3 shared podcasts · food
- Whole Foods Market 3 shared podcasts · retail
- American Airlines 3 shared podcasts · travel
- Delta Air Lines 3 shared podcasts · travel
Other mental health advertisers
Waking Up's competitors on podcasts, by placements.
- BetterHelp 440 placements
- Calm 34 placements
- Rula 24 placements
- Alma 23 placements
- NOCD 16 placements
- Talkspace 15 placements
- Open 8 placements
- Valor Recovery 7 placements
Waking Up podcast advertising FAQ
Which podcasts does Waking Up sponsor?
Waking Up has run 9 ad placements across 4 podcasts tracked by podintel, including The Tucker Carlson Show, Pivot, THE ED MYLETT SHOW and Huberman Lab. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Waking Up podcast ads host-read or dynamically inserted?
11% of Waking Up placements are host-read and 89% are dynamically inserted. 67% run as mid-roll ads.
What is the Waking Up podcast promo code?
Waking Up uses a different offer per show. The most common landing page is botoxchronicmigraine.com. The show table lists the code and URL for each podcast.
How much does Waking Up spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 9 in the last six months across 4 shows, with 1 in 2026-07. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Waking Up advertise on?
Mostly interview, business and self development podcasts, largely on shows hosted by Megaphone (Spotify). Brands that buy the same shows include Sweetgreen, Wayfair, Box and BJ's Wholesale Club.