Podcasts / How I Built This with Guy Raz

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

Apr 27, 2026 · 1h 8m

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EP · How I Built This with Guy Raz · Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.1:08:04

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28:18–30:11	Apple	insertedspotify copy only	mid-roll		applecard.com	dai
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0:06The reality is, you know, you're standing in a parking lot on the side of the road, putting on your tie, putting on, you know, we were like salesmen, you know, going into a place in the pouring rain, you know, in the fall, each day it got colder and wetter and rainier, and each day there were more no's.

0:21And like what we found was we didn't know the business and we needed to learn the business.

0:29And it was tough.

0:37Welcome to How I Built This, a show about innovators, entrepreneurs, idealists, and the stories behind the movements they built.

0:48I'm Guy Ross, and on the show today, how two brothers ditched their day jobs to sell neckties and built an entire brand around beach culture and the good life, Vineyard Vines.

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