Autotrader, a auto brand (autotrader.com), is one of the podcast advertisers podintel tracks. In the last six months Autotrader sponsored 23 episodes across 8 podcasts, a total of 26 ad placements, most often on Armchair Expert with Dax Shepard, The Mel Robbins Podcast, Crime Junkie and SmartLess. 27% of those ads were host-read and 73% were dynamically inserted. The most recent Autotrader podcast ad aired Sep 17, 2026.
Use this page to see which podcast audience Autotrader buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every Autotrader podcast ad
How Autotrader advertises on podcasts
host-read sponsorships. 73% dynamically inserted ads.
mid-roll · 35% pre-roll · 19% post-roll.
interview 65% · self development 35%
most common landing page, code MEL. One URL per show for attribution.
Autotrader's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Simplecast, Art19 (Wondery/Amazon) and Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Autotrader podcast sponsorships by show
Every podcast where Autotrader ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Armchair Expert with Dax Shepard | 10 | 5 / 5 | servicenow.com | Apr 1, 2026 | Aug 17, 2026 | |
| The Mel Robbins Podcast | 5 | 0 / 5 | buick.com | MEL | Jul 20, 2026 | Sep 17, 2026 |
| Crime Junkie | 4 | 2 / 2 | Apr 6, 2026 | May 25, 2026 | ||
| SmartLess | 2 | 0 / 2 | really.shop | Aug 3, 2026 | Aug 10, 2026 | |
| The School of Greatness | 2 | 0 / 2 | drivepivotal.com/radio | Jun 26, 2026 | Aug 7, 2026 | |
| The Mindset Mentor | 1 | 0 / 1 | Jul 10, 2026 | Jul 10, 2026 | ||
| The Shawn Ryan Show | 1 | 0 / 1 | omaze.co | Jun 18, 2026 | Jun 18, 2026 | |
| The Rachel Hollis Podcast | 1 | 0 / 1 | May 25, 2026 | May 25, 2026 |
What a Autotrader podcast ad sounds like
Host-read Autotrader ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“We are supported by AutoTrader. All right, if you've been putting off car shopping because it sounds like a whole thing, buying your car online on AutoTrader makes it way easier, really. You can shop tons of cars online, compare prices, check financing, and trade-in options, all from wherever you are. And if you want to start online and go to the dealership for a test drive, you can do that too, really.”
“Hey, you're buying a car online on AutoTrader? Really? But unlike other sites, you can start online, test drive with a local dealer, then finish online or at the dealership. Cool. Enjoy. Buy your car online on AutoTrader. Really?”
Brands buying the same shows
Advertisers that overlap with Autotrader on the most podcasts.
- BetterHelp 8 shared podcasts · mental health
- Toyota 6 shared podcasts · auto
- Square 5 shared podcasts · b2b
- Edward Jones 5 shared podcasts · fintech
- SoFi 5 shared podcasts · fintech
- Quince 5 shared podcasts · apparel
- Help 4 shared podcasts · auto detected
- Ashley 4 shared podcasts · auto detected
Autotrader podcast advertising FAQ
Which podcasts does Autotrader sponsor?
Autotrader has run 26 ad placements across 8 podcasts tracked by podintel, including Armchair Expert with Dax Shepard, The Mel Robbins Podcast, Crime Junkie, SmartLess and The School of Greatness. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Autotrader podcast ads host-read or dynamically inserted?
27% of Autotrader placements are host-read and 73% are dynamically inserted. 46% run as mid-roll ads.
What is the Autotrader podcast promo code?
Autotrader uses a different offer per show. The most common landing page is buick.com and the most common promo code is MEL. The show table lists the code and URL for each podcast.
How much does Autotrader spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 26 in the last six months across 8 shows, with 1 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Autotrader advertise on?
Mostly interview and self development podcasts, largely on shows hosted by Simplecast and Art19 (Wondery/Amazon). Brands that buy the same shows include BetterHelp, Toyota, Square and Edward Jones.