Betterment, a fintech brand (betterment.com), is one of the podcast advertisers podintel tracks. In the last six months Betterment sponsored 3 episodes across 2 podcasts, a total of 4 ad placements, most often on Life Kit and Tom Bilyeu's Impact Theory. 25% of those ads were host-read and 75% were dynamically inserted. The most recent Betterment podcast ad aired Sep 16, 2026.
Use this page to see which podcast audience Betterment buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Podcasts Betterment sponsors
Every Betterment podcast ad
| Date | Show | Episode | At | Type | Code | URL |
|---|---|---|---|---|---|---|
| Sep 16, 2026 | Tom Bilyeu's Impact Theory | Regulatory Capture: How Big AI and Washington Are Rigging the Game | The Tom Bilyeu Show | 1:46:27 | inserted post-roll | betterment.com | |
| Jun 30, 2026 | Life Kit | How to save at restaurants if you're burnt out on cooking | 5:25 | inserted mid-roll | betterment.com | |
| May 28, 2026 | Life Kit | Gold is having a moment. Is now the time to invest? | 2:52 | host read mid-roll | betterment.com | |
| May 28, 2026 | Life Kit | Gold is having a moment. Is now the time to invest? | 1:51 | inserted pre-roll | betterment.com |
How Betterment advertises on podcasts
host-read sponsorships. 75% dynamically inserted ads.
mid-roll · 25% pre-roll · 25% post-roll.
self development 100%
most common landing page. One URL per show for attribution.
Betterment's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Simplecast and Art19 (Wondery/Amazon). podintel does not estimate spend; the figures here are placements actually heard in the audio.
Betterment podcast sponsorships by show
Every podcast where Betterment ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Life Kit | 3 | 1 / 2 | betterment.com | May 28, 2026 | Jun 30, 2026 | |
| Tom Bilyeu's Impact Theory | 1 | 0 / 1 | betterment.com | Sep 16, 2026 | Sep 16, 2026 |
What a Betterment podcast ad sounds like
Host-read Betterment ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“Learn more at betterment.com. Investing involves risk. Performance not guaranteed. Maria, you just shared some of the reasons that people are buying gold right now. I think in a lot of cultures too, that's just the thing you do. You buy someone gold for their birthday or when they graduate, and it's seen as more reliable than the currency in some countries. So I wonder, is there a currency element in the U.S. as well now where people are like, the dollar's value is dropping, so we're now more bullish…”
Brands buying the same shows
Advertisers that overlap with Betterment on the most podcasts.
Other fintech advertisers
Betterment's competitors on podcasts, by placements.
- SoFi 156 placements
- Chase 84 placements
- Chime 76 placements
- Charles Schwab 75 placements
- Fidelity 68 placements
- Creative Planning 64 placements
- Mercury 53 placements
- Venmo 51 placements
Betterment podcast advertising FAQ
Which podcasts does Betterment sponsor?
Betterment has run 4 ad placements across 2 podcasts tracked by podintel, including Life Kit and Tom Bilyeu's Impact Theory. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are Betterment podcast ads host-read or dynamically inserted?
25% of Betterment placements are host-read and 75% are dynamically inserted. 50% run as mid-roll ads.
What is the Betterment podcast promo code?
Betterment uses a different offer per show. The most common landing page is betterment.com. The show table lists the code and URL for each podcast.
How much does Betterment spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 4 in the last six months across 2 shows, with 1 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does Betterment advertise on?
Mostly self development podcasts, largely on shows hosted by Simplecast and Art19 (Wondery/Amazon). Brands that buy the same shows include Carvana and NetSuite.