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Podcasts / self development

Life Kit

NPR ([email protected]) · hosted on Simplecast

Swap.fm attributionSpotify Prefix measurementPodtrac measurementSimplecast host
Sponsors
40
Placements
294
Episodes analysed
80
Dynamic ads
Yes

Life Kit is a self development podcast from NPR ([email protected]), also published on YouTube as NPR, released about 3 episodes a week with episodes averaging 20 min. podintel has analysed 81 of the last 406 episodes of the podcast and found 294 ad placements from 40 podcast sponsors, led by Carvana, Charles Schwab, Sunday, Box and Whole Foods Market. Every placement below has a timestamp, the promo code and the URL the host read out, and each analysed episode has a full podcast transcript.

Everyone needs a little help being a human. From sleep to saving money to parenting and more, host Marielle Segarra talks to experts to get the best advice out there. Life Kit is here to help you get it together. Support public media by joining NPR+ at plus.npr.org . You’ll get perks for over 25 NPR podcasts, including sponsor-free listening and helpful curated playlists by topic for Life Kit.

Life Kit sponsors

Carvana48×Charles Schwab41×Sunday41×Box27×Whole Foods Market22×Wise15×ProLon11×Rula11×RegisterAbroad8×Workday8×NetSuite7×Made In5×
BrandCategoryPlacementsEpisodesHost-read / insertedFirst seenLast seen
Carvanaauto48337 / 41Mar 23, 2026Sep 17, 2026
Charles Schwabfintech41266 / 35Mar 23, 2026Sep 24, 2026
Sundayhome41401 / 40Mar 24, 2026Sep 7, 2026
Boxb2b27270 / 27Mar 23, 2026Sep 17, 2026
Whole Foods Marketretail22142 / 20Jun 4, 2026Sep 14, 2026
Wisefintech15150 / 15Mar 17, 2026Sep 17, 2026
ProLonfood1152 / 9Mar 19, 2026Jul 7, 2026
Rulamental health11102 / 9Apr 9, 2026Aug 17, 2026
RegisterAbroadauto_detected880 / 8Mar 17, 2026Sep 8, 2026
Workdayb2b880 / 8Apr 21, 2026Aug 20, 2026
NetSuiteb2b760 / 7Apr 6, 2026Sep 7, 2026
Made Inhome554 / 1May 25, 2026Sep 24, 2026
IXLeducation441 / 3Apr 27, 2026Sep 17, 2026
Capital Onefintech440 / 4Mar 30, 2026Jul 20, 2026
Mint Mobiletelecom440 / 4May 19, 2026Aug 4, 2026
Bombasapparel421 / 3May 7, 2026Aug 11, 2026
RaymondJamesauto_detected330 / 3Apr 30, 2026Aug 11, 2026
Midi Healthtelehealth331 / 2May 28, 2026Aug 13, 2026
Tempur-Pedicsleep330 / 3May 28, 2026Sep 14, 2026
Bettermentfintech321 / 2May 28, 2026Jun 30, 2026
Rinseauto_detected220 / 2May 19, 2026Jun 1, 2026
Chasefintech220 / 2Apr 28, 2026May 4, 2026
Sciencedeliversauto_detected110 / 1Sep 14, 2026Sep 14, 2026
Arcticwolfauto_detected110 / 1Jul 2, 2026Jul 2, 2026
Synchronyauto_detected110 / 1Jul 9, 2026Jul 9, 2026
Wallisfoundationauto_detected110 / 1Aug 10, 2026Aug 10, 2026
Homeeserveauto_detected110 / 1Aug 20, 2026Aug 20, 2026
Dataikuauto_detected110 / 1Mar 19, 2026Mar 19, 2026
Rosettastoneauto_detected110 / 1Jul 16, 2026Jul 16, 2026
Easycaterauto_detected110 / 1Sep 22, 2026Sep 22, 2026
Nprwineclubauto_detected110 / 1Apr 28, 2026Apr 28, 2026
Edward Jonesfintech111 / 0Aug 20, 2026Aug 20, 2026
Farmers Insuranceinsurance111 / 0May 28, 2026May 28, 2026
Wayfairhome110 / 1Sep 15, 2026Sep 15, 2026
Superhumanb2b110 / 1Jun 16, 2026Jun 16, 2026
Rogue Fitnessfitness110 / 1Sep 24, 2026Sep 24, 2026
Toyotaauto110 / 1Jul 9, 2026Jul 9, 2026
Appletech110 / 1Sep 22, 2026Sep 22, 2026
Publicfintech110 / 1Aug 11, 2026Aug 11, 2026
Ka'Chavafood110 / 1Sep 14, 2026Sep 14, 2026

Latest Life Kit episodes

How ads run on Life Kit

Ad load
3.6

ad placements per analysed episode, across 68 sponsored episodes.

Host-read vs inserted
10%

host-read. 90% dynamically inserted through Simplecast, confirmed by fetching episodes as different listeners.

Placement
48%

mid-roll · 27% pre-roll · 24% post-roll. First mid-roll usually at 3:37.

Podcast advertising on Life Kit is mostly dynamically inserted: the ad is stitched into the audio at download time by the hosting platform, so listeners in different regions hear different advertisers. We do not estimate CPM or audience size. The sponsor list, the ad load and how long each brand has stayed on the podcast are the public signals of how the podcast monetises.

Promo codes and offer URLs heard on Life Kit

The vanity URL and promo code each sponsor reads on this show. These are what listeners type in, and what attribution vendors count.

SponsorOffer URLPromo code
Appleapplecard.com
Arcticwolfarcticwolf.com/npr
Bettermentbetterment.com
Bombasbombus.com/npr
Capital Onecapitalone.com
Carvanacarvana.com
Charles Schwabschwab.com/podcast
Chasechase.com/sapphire
Dataikudataiku.com
Easycatereasycater.com
Edward Jonesalianstravelinsurance.com
Farmers Insurancesciencedelivers.com
Homeeservehomeeserve.com/podcast
IXLixl.com/npr
Ka'Chavakachava.comNPR
Made Incookware.com
Midi Healthjoinmidi.com
Mint Mobilemintmobile.com/switch
NetSuitenetsuite.com/storyNPR
Nprwineclubnprwineclub.org/podcast
ProLonprolonlife.com/npr
RaymondJamesraymondjames.com
RegisterAbroadregisterabroad.com
Rinserinse.com
Rosettastonerosettastone.com
Rularula.com
Sciencedeliverssciencedelivers.com
Sundaynpr.org
Superhumansuperhuman.com
Synchronysynchrony.com/npr
Tempur-Pedicschwab.com/podcast
Toyotaschwab.com/podcast
Wallisfoundationwallisfoundation.org
Wayfairwayfair.com
Whole Foods Marketschwab.com/podcast
Wisewise.com
Workdayworkday.com

Example ad reads from the transcripts

How the sponsor reads sound on Life Kit, quoted from the episode transcript. Click the date to open the full transcript at that timestamp.

“This message comes from IXL. The IXL Level Up Diagnostic gives you clear, just-in-time insight into student learning with benchmark results and real-time updates throughout the year. Even better, Level Up creates a personalized action plan for every student that guides them to what they should practice on IXL to improve.”
IXL · Sep 17, 2026 · at 5:59
“This message comes from Charles Schwab with their original podcast, Choiceology, hosted by Katie Milkman, an award-winning behavioral scientist and author of the best-selling book, How to Change. Choiceology is a show about the psychology and economics behind people's decisions.”
Charles Schwab · Sep 17, 2026 · at 6:49
“This message comes from Edward Jones, where they believe rich is more than caring about the latest and greatest. It's also about taking care of what gives your life meaning.”
Edward Jones · Aug 20, 2026 · at 6:29
“Support for this podcast and the following message come from Rula. With Rula, finding a therapist and getting the help you need is easier than talking yourself out of it because Rula offers personalized cost estimates and has no hidden fees, with sessions costing an average of $15 and over 120 insurance plans accepted nationwide. If you're ready to stop talking yourself out of finding care and making progress, head to rula.com.”
Rula · Aug 4, 2026 · at 3:51

New sponsors

Brands whose first placement on Life Kit is within the last 60 days.

Lapsed sponsors

Brands that advertised on Life Kit before but have not appeared in the last 60 days.

Latest sponsored episodes

Life Kit transcripts

81 episodes of Life Kit have a full transcript on podintel (81 from our transcription). Each one is timestamped, searchable, and has the ad segments marked so you can skip or study them. Transcripts are available as JSON, plain text and WebVTT through the API.

Shows with the same sponsors

Podcasts that share the most advertisers with Life Kit. Useful for planning a buy across similar audiences.

Life Kit sponsorship FAQ

Who sponsors Life Kit?

podintel has matched 40 advertisers on Life Kit in the last six months. The most frequent sponsors are Carvana, Charles Schwab, Sunday, Box and Whole Foods Market. The full list with first and last seen dates is on this page.

How many ads are in a Life Kit episode?

On the 81 episodes analysed, Life Kit averages 3.6 ad placements per episode. 48% of placements are mid-roll, and the first mid-roll typically starts around 3:37 into the episode.

Are Life Kit ads host-read or dynamically inserted?

10% of the ad placements we found are host-read and 90% are dynamically inserted. We detected dynamic ad insertion on this show by downloading episodes as different listeners and comparing the audio, so some ads differ by listener and region.

What promo codes and URLs do Life Kit sponsors use?

Sponsors send listeners to vanity URLs such as applecard.com, arcticwolf.com/npr and betterment.com and use promo codes like NPR and NPR. The offer table above lists every one we heard.

How do I advertise on Life Kit?

podintel does not sell ads. Sponsorship inquiries go to the show's publisher, NPR ([email protected]), and the audio is served by Simplecast, which handles dynamic ad insertion for the show. Use the sponsor list and ad-load data here to judge fit and to see which of your competitors already advertise on the show.

Where can I read Life Kit transcripts?

Every analysed episode on podintel has a full, timestamped transcript with the ad segments marked. Open any episode from the list on this page, or pull transcripts through the API and MCP server.

Full transcripts and ad data, coming soon
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