FIGS, a apparel brand (wearfigs.com), is one of the podcast advertisers podintel tracks. In the last six months FIGS sponsored 29 episodes across 8 podcasts, a total of 33 ad placements, most often on Mind Pump: Raw Fitness Truth, The Mel Robbins Podcast, SmartLess and Tom Bilyeu's Impact Theory. 6% of those ads were host-read and 94% were dynamically inserted. The most recent FIGS podcast ad aired Sep 21, 2026.
Use this page to see which podcast audience FIGS buys, the offer and landing page it runs on each podcast, example ad reads from the transcripts, which hosting networks carry its ads, and which competing brands sponsor the same podcasts. Everything is counted from the audio; nothing is estimated.
Latest placement
Every FIGS podcast ad
How FIGS advertises on podcasts
host-read sponsorships. 94% dynamically inserted ads.
mid-roll · 76% pre-roll · 15% post-roll.
health 76% · self development 15% · interview 6%
most common landing page, code FIGSRX. One URL per show for attribution.
FIGS's podcast advertising is mostly dynamically inserted: the same pre-produced spot is stitched into many shows by the hosting platform, so the buy is closer to programmatic audio than to a sponsorship. Most placements ran on shows hosted by Libsyn, Simplecast and Megaphone (Spotify). podintel does not estimate spend; the figures here are placements actually heard in the audio.
FIGS podcast sponsorships by show
Every podcast where FIGS ads were heard, with the landing page and promo code used on that show. The vanity URL tells you which shows are on a direct-response deal.
| Podcast | Placements | Host-read / inserted | Offer URL | Code | First seen | Last seen |
|---|---|---|---|---|---|---|
| Mind Pump: Raw Fitness Truth | 25 | 1 / 24 | wherefigs.com | FIGSRX | Mar 25, 2026 | Sep 16, 2026 |
| The Mel Robbins Podcast | 2 | 0 / 2 | wherefigs.com | FIGSUK | Sep 10, 2026 | Sep 10, 2026 |
| SmartLess | 1 | 0 / 1 | wearfigs.com | FIGSUK | Sep 21, 2026 | Sep 21, 2026 |
| Tom Bilyeu's Impact Theory | 1 | 0 / 1 | wearfigs.com | FIGSUK | Jun 17, 2026 | Jun 17, 2026 |
| We Can Do Hard Things | 1 | 1 / 0 | figs.com | Jun 9, 2026 | Jun 9, 2026 | |
| Call Her Daddy | 1 | 0 / 1 | wherefigs.com | FIGSUK | May 27, 2026 | May 27, 2026 |
| The Shawn Ryan Show | 1 | 0 / 1 | wearfigs.com | FIGSRX | Mar 26, 2026 | Mar 26, 2026 |
| The School of Greatness | 1 | 0 / 1 | wearfigs.com | FIGSUK | Mar 20, 2026 | Mar 20, 2026 |
What a FIGS podcast ad sounds like
Host-read FIGS ads quoted from episode transcripts: the hook, the pitch and the offer. Click through for the full read in context.
“That's wearfigs, F-I-G-S dot com. I never thought much about laundry detergent, but then I just got so sick of buying and hauling home those giant plastic jugs.”
Brands buying the same shows
Advertisers that overlap with FIGS on the most podcasts.
- Box 5 shared podcasts · b2b
- Wayfair 5 shared podcasts · home
- Toyota 5 shared podcasts · auto
- MasterClass 5 shared podcasts · education
- Quince 5 shared podcasts · apparel
- BetterHelp 5 shared podcasts · mental health
- Square 4 shared podcasts · b2b
- Chevrolet 4 shared podcasts · auto
Other apparel advertisers
FIGS's competitors on podcasts, by placements.
- Quince 560 placements
- Abercrombie & Fitch 137 placements
- Lululemon 113 placements
- Crocs 39 placements
- L.L.Bean 22 placements
- Gap 21 placements
- Bombas 20 placements
- American Eagle 19 placements
FIGS podcast advertising FAQ
Which podcasts does FIGS sponsor?
FIGS has run 33 ad placements across 8 podcasts tracked by podintel, including Mind Pump: Raw Fitness Truth, The Mel Robbins Podcast, SmartLess, Tom Bilyeu's Impact Theory and We Can Do Hard Things. The full table on this page lists every show with first and last seen dates and the offer used on each.
Are FIGS podcast ads host-read or dynamically inserted?
6% of FIGS placements are host-read and 94% are dynamically inserted. 9% run as mid-roll ads.
What is the FIGS podcast promo code?
FIGS uses a different offer per show. The most common landing page is wherefigs.com and the most common promo code is FIGSRX. The show table lists the code and URL for each podcast.
How much does FIGS spend on podcast advertising?
podintel does not estimate spend. We count actual placements heard in episodes: 33 in the last six months across 8 shows, with 7 in 2026-09. Spend estimates from other sources multiply assumed CPMs by assumed downloads; placements are what actually aired.
What kind of podcasts does FIGS advertise on?
Mostly health, self development and interview podcasts, largely on shows hosted by Libsyn and Simplecast. Brands that buy the same shows include Box, Wayfair, Toyota and MasterClass.